Arndt Kottsieper

Leading the consultancy in developing consumer-centric marketing and communication strategies, brand management models and plans - for corporate, product and service brands

Gained market leadership, rejuvenated the brand portfolio, developed innovative cross-media strategies, integrated and restructured consumer- and trade-marketing organizations (HQ and field)

Revitalized and extended the leading cigarette brand portfolio in Germany and Austria, directed task force to enter the emerging Other Tobacco Products (OTP) category

Drove PMI’s international portfolio strategy and marketing planning process, secured an innovative and effective marketing mix and directed key research projects

Supported the organization through the integration, coordination and direction of the Region’s marketing, event-marketing and sponsoring efforts

Extended Marlboro's market leadership position. Redesigned its communication architecture and re-staged the brand to rebuild its consumer franchise

Managed Burger King, the Mexican Tourist Office, local accounts (3 Glocken, Grünland) and business development projects (Unilever, Philip Morris).

In charge of The Coca-Cola Company (Fanta) and Nestlé (Yes Torties and breakfast cereals) accounts

Client Service (Austria, Germany, Italy, Switzerland) for Apple Computers, Bayer Pharmaceuticals, Philip Morris, Procter & Gamble