Barbara Horatz
Inhaberin, Founder and Managing Director, B2U Consult
Zurich, Schweiz
Werdegang
Berufserfahrung von Barbara Horatz
Bis heute 10 Jahre und 6 Monate, seit Jan. 2014
Senior Consulant
INNESCO
Building business for Innesco in the commercial property sector in Continental Europe based on the agency's international expertise in integrated marketing communications programs.
Bis heute 12 Jahre und 5 Monate, seit Feb. 2012
Founder and Managing Director
B2U Consult
I founded my own consultancy company in Sept10. First client was Value Retail, Europe's leading operator of luxury outlet villages, with whom I worked extensively over a 1 1/2 year period in Germany and Belgium. In addition I am have been busy with missions in the retail, fashion and outlet industry including site analysis and development issues, market and brand reviews, marketing and leasing strategies in Switzerland, Benelux, France, Germany and the UK.
1 Jahr und 5 Monate, Sep. 2010 - Jan. 2012
Marketing & Leasing Consultant
Value Retail PLC, London
Consulted two German (Wertheim and Ingolstadt) and one Belgian (Maasmechelen) outlet village of Value Retail, Europe's leading operator of luxury outlets on leasing and marketing issues.
3 Jahre und 6 Monate, Jan. 2007 - Juni 2010
Marketing & Leasing Director
BVS Outlet Villages, Alpenrhein Outlet, Landquart/CH
Helped to develop, lease, market and open Alpenrhein Village, Siwtzerland's first authentic outlet village, one hour East of Zurich, 21.000m2, 90 shops
2 Jahre und 2 Monate, Aug. 2004 - Sep. 2006
Marketing Director Northern Europe
Mc Arthur Glen Designer Outlets, London
Drove the business of 5 outlet centres in Europe: Roermond/NL, Berlin/D, Parndorf/AU, Troyes and Roubaix/F. Was part of a Management Team in charge of Roermond's successful turnaround in 2005/06
3 Jahre und 9 Monate, Nov. 2000 - Juli 2004
Marketing Director
OCI Outlet Centres International
Steered the marketing launch of the Designer Outlet Zweibrücken, Germany's first true outlet project three months before and three years after its opening in March 01
5 Jahre und 3 Monate, Nov. 1994 - Jan. 2000
Marketing Director Europe
Sara Lee Corporation, Branded Apparel, Paris
Held key marketing positions at the European headquarter of this US consumer goods conglomerate. Participated in due diligence, acquisition and restructuring of major apparel companies in Europe
8 Jahre und 4 Monate, Juli 1986 - Okt. 1994
Product & Group Manager
Beiersdorf AG, Hamburg/D and Paris/F
Joined Beiersdorf AG (Nivea, La Prairie, Hansaplast) at their German headquarters as a Marketing Trainee to move to their French subsidiary after one year as a Product and then Group Manager of Nivea sun, bath and skincare lines.
Ausbildung von Barbara Horatz
3 Jahre und 10 Monate, Sep. 1982 - Juni 1986
International Marketing
Bentley College, Boston, USA
1 Jahr und 11 Monate, Sep. 1979 - Juli 1981
Marketing and Public Opionion Research
Allensbach Institute/ The Roper Organisation
On-the-job traineeship/ early work experience between Germany and New York
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
Französisch
Fließend
Spanisch
Grundlagen