Beata Dziekanowska

 Development, realisation and coordination of all Alfa Romeo activities related to PR, sponsorship, events, motorshows and licensing,  Central coordination of all BTL activities (brochures, POS materials, local conventions, DM, etc.) realised by European affiliates and all global distributors plus ATL coordination for all markets outside Europe.

 Development of Communication and PR Strategy  Coordination of adaptation and/or development of local campaigns  Coordination of communication and media planning (focus: Russia, China, India, Turkey & Brazil)  Support FGA area managers  Guarantee of coherency of the Fiat brand image around the world and optimisation of Fiat communication investment  Brand image improvement (priority – strategic markets).  Internet Coordination

 Organisation of motorshows, press conferences, product launches, conventions, dealer events, training courses and internal marketing.  Responsible for creation and production of brochures and POS material.  Collaboration with marketing agencies on ATL and BTL campaigns, both on adaptation of pan-European work and new creative.  Responsible for the organisation of Fiat Poland’s motorsports activities, involving a rally team and two race series’.  Responsible for sponsorship of sporting, cultural and ot

Marketing Communications

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