Beate Hasenzahl

- Directing the Communication, Media- and Brand Strategy for launching freenet TV, steering agencies and partner - Raise brand awareness by launching strategic campaigns; coordination of industry events/PR - Utilize digital marketing strategies, and leverage social media, SEA, SEO, Webpage, CRM - Ensuring annual budget adherence, planning and appropriate implementation and KPI monitoring - Implementing a market segmentation to identify growth potential, responsible for market research

- Project lead User Interface development and Go-to-Market strategy - Directing all channel rollouts for different target groups, design of campaigns to increase awareness - Coordinating events, trade fairs and PR, crafting the media plan, bolstering media presence - Planning budgets and exercised budget controls to execute go-to-market strategies - Digital Communication Award for the Vodafone Newsletter (2011) - Catapulted sales by 25% within the existing customer base and new customers

- Delivering superior full life cycle project management of domestic and international projects - Initiating market research projects - Steering the industrial design development for the Set Top Box and the Remote Control - Recipient of the iF Product Design Award for the Vodafone TV remote control (2011)

- Drafted audit process and measures to enhance data for the CMO and senior management - Bolstered efficiency by 15-20%, slashing unnecessary expenses and allowing budgetary flexibility for other key campaigns - Boosted several KPIs, including costs per order, decreasing expenses by 5-10% - Partnered with the media agency to establish media modelling for national campaigns - Conducting media analysis and creating new media solutions for strategic growth positioning

- Supervision of 5 staff members and 5 consultants, driving marketing initiatives - Oversight & administration of budgets, communication measures, steering agencies - Generated a 10% increase in product awareness and 20% increase in product usage within one year through expertly managed communications - Operational manager to the division ensuring project execution and solution integration - Representing the division as a substitute for senior leadership

- Steering of strategic CMO projects including portal Re-Design, Applikation Re-Design - Brand positioning, brand building, strategic development of partner and content roadmap - Development of CI/CD guidelines for the T-Online Brand - Key contributor on group-wide strategy projects, vital contributor as a CMO staff member