Bernd Knerr

Berufserfahrung von Bernd Knerr

• Bis heute 8 Jahre, seit Juni 2016

  Marketing & Product Management

  Blaupunkt Competence Center Car Multimedia - Evo-Sales GmbH

• 2 Monate, Mai 2016 - Juni 2016

  Global Project Manager OEM

  Fuba Automotive Electronics GmbH

• 6 Jahre und 4 Monate, Jan. 2010 - Apr. 2016

  Director Marketing & Productmanagement

  Blaupunkt Technology GmbH

  Leading international Marketing and Produktmanagement for Car Multimedia including; • Researching and reporting on external opportunities • Developing the marketing strategy and plan • Management of the marketing mix • Managing agencies & budgets • Developing guidelines • Performing portfolio / roadmap process • Development and implementation of individual product strategies (4P's) • Purchasing Car Multimedia Products Aftermarket (mainly China) • Price Management

• 8 Monate, Mai 2009 - Dez. 2009

  Managing Director

  Blaupunkt AudioVision GmbH & Co. KG

  Member of the board during the restructuring of the company

• 3 Jahre und 1 Monat, Apr. 2006 - Apr. 2009

  Director of Product Center Audio Components Aftermarket

  Blaupunkt GmbH

  - Director Product Center Audio Components - Management responsibility for 13 people staff - Business Management audio and electronic products for aftermarket - Synchronization of multiple development and manufacturing partners - Goal coordination with cross-sections of the matrix organization - Product Management and Trade Marketing - Creation and implementation of the business plan - Innovation and Skills Management

• 4 Jahre und 4 Monate, Jan. 2002 - Apr. 2006

  Director of Product Center Automotive Blaupunkt Sound OEM & Retail

  Blaupunkt GmbH

  - Director of Product Center Automotive Sound for OEM (car manufacturer) and retail market with the following functions: - Product Management, Projekt Management and Business Development. - Management responsibility of 5 employees - Project controlling, source planning - Interface for project management, development and production for company locations Germany, Tunisia, Malaysia, China and Korea - Innovation management - Member of Blaupunkt acoustic sound team (Dave Clark instructed)

• 6 Jahre und 9 Monate, Apr. 1995 - Dez. 2001

  Senior Product Manager Sound Blaupunkt

  Blaupunkt GmbH

  - Head of Product Management for global aftermarket sound business - Product portfolio planning - Developing product and marketing concepts - Conducting market and competitive analyzes and trend analyzes - Creation of competition, - Customers - and target group profiles - Strategic planning for the launch, determining pricing strategy - Sound specialist for Press and Customers - Interface development department, Sales and Marketing Director

• 5 Jahre und 3 Monate, Jan. 1990 - März 1995

  Head of Marketing Blaupunkt Italy

  Robert Bosch S.p.A. Milano

  Marketing management Blaupunkt Car Audio Italy - Responsibility for marketing and product management - Market and competition analysis and derivation of measures - Responsibility for marketing budget and people management - Strategic planning for the business Autohifi - Cooperation with sales, customer service and advertising department

• 6 Jahre und 3 Monate, Okt. 1983 - Dez. 1989

  Product Manager Blaupunkt Car Audio Italy

  Robert Bosch S.p.A. Milano

  - Product Management for car radio, car speakers, amplifiers, antennas in the aftermarket business - Market analysis, market research and competitive comparisons - Price positioning, product planning, product communication trainings - Support of sales with customers