Bill Sweeney

Create branding and write content for print and electronic media for high profile products. Develop marketing plans targeted towards financial professionals and plan participants. Research and synthesize market data, including competitive content, external and internal focus groups, online surveys & Baby Boomer retirement trends. Work with sales/senior management to develop, design and build presentations, online strategies, wireframes and print collateral. Design oversight for creative work.

Created exceptional communication and education programs for a $2.1 billion book of business of 15 clients with plan assets averaging $140 million. Shaped participant behavior via fully customized web sites, Flash presentations, home-mailings, web and phone conferencing, onsite meetings and assorted custom print media. Orchestrated focus groups to obtain audio, video and direct feedback to improve products and sales support tools.

Worked with sales force and RFP team to write and edit premium proposals and presentations under non-negotiable deadlines, contributing to sales revenue of $500+ million. Developed innovative graphics and database tools resulting in more engaging proposals and increased department productivity for the department. Oversaw development and implementation of online proposal forms for sales force usage. Worked with senior staff to create sales presentation templates

English, creative writing, illustration, theatre