Bob Lorum

Manage business strategy firm providing brand development, marketing strategy, customer engagement and digital content services to help executive leaders translate, ignite and evolve visionary business ideas into viable, profitable organizations via thought leadership experts.

Promoted to President via sister company, MarketingExperiments (MECLABS), restructured 30-person global marketing, market research, publishing, training and events company to generate $3.3M in revenue and a 98% increase in profits, by reducing operating expenses 55%, minimizing debt 65% and implementing creative marketing strategies—with 1/3rd the staff.

Recruited from an e-Discovery firm, built, trained and directed new 17-person global marketing research, marketing analytics, marketing testing and digital content publishing client services division to generate $3.2M revenue and a 37% increase in profits via gap analysis, realigning roles, process engineering and inspiring 3 marketing analysts to increase team output by 125%.

Increased market share by 16% in 9 months by researching, repositioning and rebranding Xact Duplicating, a 300+ person traditional paper discovery company, to Xact Data Discovery, providing e-Discovery, data management and forensic services to law firms and corporations.

Generated $1.6M client services revenue by launching new digital marketing agency positioning brand as The Fusion of Marketing and Technology, providing B2B and B2C clients with business strategy, brand strategy, web development and content writing services.

Marketing, communications, advertising, journalism, speech, writing, persuasion, public relations, promotions