Brenda Hernández López

* Management of the French, Spanish, Belgian and Portuguese speaking markets SEA accounts. *Budget allocation and bid strategy planning *Perform advanced analyses and interpretation on performance metrics to make recommendations for the overall success of the channel. *Generate daily, weekly, monthly and yearly reporting for all major metrics and other paid search initiatives.

* Management of the French and Belgian speaking markets SEA accounts. *Creation, Management and Optimization of Search Network campaigns in multiple languages * Optimization: Ads and landing pages A/B-testing, negative keywords, sitelinks, extensions, bidding strategies *Identify creative copy potential and landing page optimization to perform A/B tests at a large scale by collaborating with other online channels (e.g. Facebook, Email, Display, GDN, CRO)

•Affiliate marketing: strategic talent scouting and growing partnerships with influencers in Social Media Networks, negotiation of conditions and closing deals. •Sales Funnel Management •Account Management. •Social Media Management. •Fraud Management & Customer Support •KPI Analysis (Tableau).

•Identifying and analyzing Business & Marketing Trends. •Assisting at Entrepreneurial Project. •Support at IISM Events / Conferences. •Assist Executive Director in other projects as needed.

*Maximize sales through optimizing allocation of stock to the stores. *Calculate production according to sales and forecasts. *Track production process. *SWOT and Risk analysis. *Ensure proper stock level. *Implement distribution strategies. *Coordinate cross-functional projects. (Operations, Marketing, Product Development, Merchandising)

*Develop and Implement marketing strategies and marketing activities. *Coordinate development and distribution of POP material. *Create and implement online marketing strategies. *Manage cross-functional projects. *Coordinate photo shooting. *Build and maintain relationship with key partners. *Marketing analysis and reports. *Ensure optimal level of costumer service. *Coordinate and monitor work process.

*Guidance in segmentation, branding, price fixing, budgeting and positioning *Create and implement marketing strategies. *Identify growth opportunities and marketing trends. *Participation at business development meetings. *Marketing analysis and reports.

*Creating & placing PO *Monitor & track order details *Monitor & track item status *Sales analysis and reports per product category *Ensure stock level *Purchasing negotiations

-Strategic Management -Project Management -Risk Management -Intercultural Management -Corporate Social Responsibility -Corporate Law

-Market Intelligence -Marketing Strategies -Marketing Communication -Quantitative Tools -Business development and Innovation -Finance