Brent Beckwith
Angestellt, Senior Ogranizational Change Manager, Lexmark International
Lexington, Vereinigte Staaten
Werdegang
Berufserfahrung von Brent Beckwith
Bis heute 15 Jahre und 7 Monate, seit Nov. 2008
Senior Ogranizational Change Manager
Lexmark International
Selected to lead the Global Ogranizational Change Management (OCM) initiative to develop and improve Lexmark’s global large account sales processes by standardizing all processes. Lead an indirect team of 15 Lexmark professionals and 7 Oracle consultants accross 4 geographies. Launched new CRM tool in 81 countries. Delivery of transformation benefits through increasing the resilience, adaptability and productivity of all sales Organizations. Achieved 89% Adoption in 7 months.
2 Jahre und 10 Monate, Feb. 2006 - Nov. 2008
Senior Sales and Marketing Program Manager
Lexmark
Reported to the Vice President of North American Sales. Created a unique management-by-objective sales program (MBO) and piloted it with 97 sales professionals. Identified high value sales activities and created financial incentives to motivate the sales team to utilize a new sales process which enabled them to sell into new accounts. The successful program was then launched globally.
2 Jahre, Feb. 2004 - Jan. 2006
Senior Customer Relationship Management (CRM) Consultant
Lexmark
Led the implementation of custom software which calculated pricing for Managed Print Services (MPS). Developed requirements, aided in design, oversaw implementation, and launch of the software tool to the Large Account Sales Force. Notable contributions: Implemented the Business Development Product Tool (BDPT) which saved Lexmark $20 million per year. Tool enabled Lexmark to negotiate a $200 million services contract with Boeing.
2 Jahre und 1 Monat, Jan. 2002 - Jan. 2004
IT Sales and Marketing Relationship Manager, eBusiness
Lexmark International
Led the development and implementation of IT programs and projects through collaboration with Lexmark global Sales and Marketing executives. Managed an annual portfolio budget of $17 million. Notable contributions: Executed sales force automation to the U.S., Canada, Mexico, Asia Pacific, and Europe. Migrated Lexmark from smaller regional systems to enterprise applications. Delivered a Partner Relationship Management System (PRM) in the U.S., Asia Pacific, and EMEA.
4 Jahre, Jan. 1998 - Dez. 2001
Global Internet and eCommerce Manager, eBusiness
Lexmark International
Selected by the Corporate President to assume a newly created role with responsibility for developing and executing a global eCommerce strategy and vision for all divisions: Business Printers, Consumer Printers, Small & Medium Sized Businesses (SMB), and Services. Created business models, value proposition, customer acquisition strategy, and resource requirements. Recruited and led a team of 19 professionals and 3 managers. Managed a global cross-functional team in EMEA, AP, LA and NA.
3 Jahre, Jan. 1995 - Dez. 1997
Global Marketing Communications Manager, Business Printer Division
Lexmark International
Reported to Lexmark’s Vice President of Marketing with responsibility for building a printer brand preference with customers in the $1.5 billion Business Printer Division. Recruited and managed a team of 9 professionals and managed a $20 million budget as part of an overall global marketing and sales budget of $80 million. Developed public relations, online and offline advertising programs, marketing collateral, and a product announcement process. Served as key spokesperson to the trade press, industry ana
4 Jahre, Jan. 1991 - Dez. 1994
U.S. Marketing Manager Printer Business Development, Printer Division
Lexmark International
Recruited by the Vice President of Marketing to develop the original printer marketing team at Lexmark. Developed and implemented a comprehensive marketing program for the $1 billion Printer Division. Managed a $10 million budget and recruited, hired, and led a new product marketing department of 9. Developed channels, sales strategies, support tools, dealer programs, product positioning statements, and messaging.
1987 - 1990
Channel Marketing Manager, National Distribution Division
IBM Corporation
Led IBM’s relationship with its’ 4th largest PC dealer, an account worth $100 million in annual sales. Managed a field sales team of 8. Qualified for the 100% club every year. Notable contributions: Increased market share by 8% by developing strategic marketing initiatives. Grew sales by 40% per year. Received the IBM Quality Award for developing and executing successful account management programs.
1986 - 1987
Channel Marketing Department, National Distribution Division, Montvale, NJ
IBM Corporation
1984 - 1985
Program Administrator, Channel Development, Boca Raton, FL
IBM Corporation
1982 - 1984
IBM Sales Representative, Midrange Systems, San Jose, CA
IBM Corporation
1978 - 1982
IBM Sales Representative, Office Systems Products, San Mateo, CA
IBM Corporation
Sprachen
Englisch
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