Bruna Borges de Oliveira
Angestellt, Head of Marketing, Mercado Libre
Berlin, Deutschland
Über mich
During all my carrer I worked in digital strategies for data driven companies to extract better performance of awareness (share of mind/heart, association with brand attributes, CPV and CPM), consideration (CPE, CPC, VTR, CTR) and conversions campaigns (ROI, CPI, CPA and CPL). In Mercado Libre, I am responsible for performance and acquisition channels Facebook, Instagram, Google Shopping, Google Search, remarketing, app ad networks and price comparators, leading a team consisting of 2 leads and 6 managers. My visa is EU blue card, it is valid until june/2026.
Werdegang
Berufserfahrung von Bruna Borges de Oliveira
Bis heute 3 Jahre und 9 Monate, seit Okt. 2020
Head of Marketing
Mercado Libre
Mercado Libre is a Marketplace with revenues around US$ 20.1Bi. I am responsible for performance and acquisition channels Facebook, Instagram, Google Shopping/Search, remarketing, app ad networks and price comparator. Lead a team consists of 1 sr. lead, 1 lead and 6 managers. The role are definition, planning and implement strategies to increase sales and app installs maximizing the contribution of paid channels, developing strategies/channel setup by applying tests and growth strategies.
Sprachen
Spanisch
Fließend
Englisch
Fließend
Portugiesisch
Muttersprache