Carolina Garcia Avila
Bis 2023, Lead Creative Director, MEDWING GmbH
Berlin, Deutschland
Über mich
Hello! I'm a creative professional and experienced Creative Director, passionate about crafting visual stories, igniting creativity, and taking on new adventures. I thrive on both work and the joy of creating. Feel free to reach out anytime, whether it's for professional design discussions or just a friendly chat.
Werdegang
Berufserfahrung von Carolina Garcia Avila
Bis heute 6 Jahre und 5 Monate, seit Jan. 2018
Creative Director
Sukini Studio
Art director and Co-founder of Sukini Studio, Graphic design and visual communication personal agency based in City of Buenos Aires. Brand Identity, Concept and idea, Logo, Stationery, Editorial, Packaging, Promotional Marketing, Video, Social Networks, Digital Marketing, Wordpress, Websites, UX / UI App Design, Illustration.
Lead Designer: Manage MEDWING's brand materials, ensure visual consistency, lead cross-functional collaboration, mentor junior designers, and oversee project execution and advertising campaigns. Incorporate user research, manage multiple deadlines, refine design processes, and create marketing materials for a global audience.
Multimedia Storytelling: Crafted impactful multimedia experiences. 360° Campaigns: Led holistic campaigns for resonant storytelling. Branding & Logo Expertise: Mastered branding. BT2 & BTC Experience: Aligned brands with target audiences. Client Engagement: Presented projects professionally. UX/UI Proficiency: Enhanced user experiences. Mentorship: Mentored junior designers. Global Perspective: Designed for diverse audiences. Photo Retouching: Skillfully enhanced photos.
1 Jahr und 2 Monate, Sep. 2019 - Okt. 2020
Senior Art Director
Wabi (Coca cola Company)
Creative Problem Solving: Innovative solutions from brand leadership to app design. Multidisciplinary Collaboration: Cohesive teamwork for visual consistency. Strategic Vision: Executed brand strategies in diverse campaigns. Content Creation: Produced videos across 11 countries. Mentorship: Guided junior designers, promoting teamwork. Team Coordination: Facilitated collaboration in design, marketing, and app development. B2B/B2C Projects: Diverse communication strategies for businesses and consumers.
Generated innovative ideas and executed campaigns across diverse projects. Managed end-to-end project lifecycle from idea inception to final product in print and digital. Led digital and print campaigns, overseeing photo productions, storyboards, and visual elements. Revitalized internal brands through restyling and creating brand books and graphic packs. Collaborated with clients such as Walmart, Visa, McDonald's, and Campari, achieving positive results.
1 Jahr, Mai 2017 - Apr. 2018
Senior Art Director
WIN CREATING IMAGES / WINdesign GmbH / WINcommunicationManaged packaging, visual communication, and branding projects. Revitalized campaigns and brands for clients like DM, Balea, and Lindt. Collaborated with internal teams for successful outcomes. Contributed creative skills to enhance brand perception and market impact.
2 Jahre und 2 Monate, Feb. 2015 - März 2017
Graphic designer Senior
Yapa Estudio
Branding, Project Management, Account Management Graphic Design and Visual Communication Agency based in Buenos Aires. Concept and idea, Logo, Stationery, Editorial, Packaging, Promotional Marketing, Video, Social Network, Digital Marketing, Website.
1 Jahr und 1 Monat, Feb. 2014 - Feb. 2015
Senior Graphic Designer
Poolcp
Design and visual communication agency. Specialists in retail and trade marketing. Advertising and corporate identity. Valorization of the brand and the experience in communication. Packaging creation and design.
9 Monate, Juli 2013 - März 2014
Graphic Designer
Tresdmentes
A multidisciplinary design studio specialised in Visual Communication. Branding & Identity, Print Design, Communication Strategy, Magazine and newsletter design, Photography, Infographics, Motion Graphics, Websites and more.
2 Jahre und 9 Monate, März 2010 - Nov. 2012
Teaching assistant ad- honorem
Universidad de Buenos AiresTeaching assistant of the Course Morphology 2 - Chair Wainhaus
Ausbildung von Carolina Garcia Avila
6 Jahre und 9 Monate, März 2006 - Nov. 2012
Graphic design
University of Buenos Aires (UBA-FADU)
Visual identity systems; brands; isotypes and logos; signage; editorial design and layout ; posters and brochures; advertising campaigns; stand and exhibition design; packaging designs; multimedia design and computerized communications; kinetic design, TV, video and graphic computing.
Sprachen
Spanisch
Muttersprache
Englisch
Muttersprache
Deutsch
Grundlagen