Carolina Garcia Avila

Bis 2023, Lead Creative Director, MEDWING GmbH

Berlin, Deutschland

Über mich

Hello! I'm a creative professional and experienced Creative Director, passionate about crafting visual stories, igniting creativity, and taking on new adventures. I thrive on both work and the joy of creating. Feel free to reach out anytime, whether it's for professional design discussions or just a friendly chat.

Fähigkeiten und Kenntnisse

Adobe Illustrator
Graphic Design
Corporate Design
Editorial Design
Graphics
Illustration
Layout
Printdesign
Art Director
Packaging Design
UX/UI Design
Branding
Digital Design
Brandbook
Adobe Photoshop
Adobe InDesign
Corporate Identity
Logo
Design
Mediengestaltung
Problemlösungskompetenz
Marketing
Art
Art Direction
Print Media
Motion Design
Creative Direction
Brand strategy
Visual Communication
Team leadership
Flyer
Brochure
Image Editing
Brand identity
Fine-drawing
Figma
Image Consulting
Photo shoots
Digital Arts
English Language
Adobe
Platform
Events
Communication
Social Media
Project Management

Werdegang

Berufserfahrung von Carolina Garcia Avila

  • Bis heute 6 Jahre und 5 Monate, seit Jan. 2018

    Creative Director

    Sukini Studio

    Art director and Co-founder of Sukini Studio, Graphic design and visual communication personal agency based in City of Buenos Aires. Brand Identity, Concept and idea, Logo, Stationery, Editorial, Packaging, Promotional Marketing, Video, Social Networks, Digital Marketing, Wordpress, Websites, UX / UI App Design, Illustration.

  • 1 Jahr und 8 Monate, Apr. 2022 - Nov. 2023

    Lead Creative Director

    MEDWING GmbH

    Lead Designer: Manage MEDWING's brand materials, ensure visual consistency, lead cross-functional collaboration, mentor junior designers, and oversee project execution and advertising campaigns. Incorporate user research, manage multiple deadlines, refine design processes, and create marketing materials for a global audience.

  • 1 Jahr und 4 Monate, Jan. 2021 - Apr. 2022

    Senior Art Director

    TaylorFlynn GmbH

    Multimedia Storytelling: Crafted impactful multimedia experiences. 360° Campaigns: Led holistic campaigns for resonant storytelling. Branding & Logo Expertise: Mastered branding. BT2 & BTC Experience: Aligned brands with target audiences. Client Engagement: Presented projects professionally. UX/UI Proficiency: Enhanced user experiences. Mentorship: Mentored junior designers. Global Perspective: Designed for diverse audiences. Photo Retouching: Skillfully enhanced photos.

  • 1 Jahr und 2 Monate, Sep. 2019 - Okt. 2020

    Senior Art Director

    Wabi (Coca cola Company)

    Creative Problem Solving: Innovative solutions from brand leadership to app design. Multidisciplinary Collaboration: Cohesive teamwork for visual consistency. Strategic Vision: Executed brand strategies in diverse campaigns. Content Creation: Produced videos across 11 countries. Mentorship: Guided junior designers, promoting teamwork. Team Coordination: Facilitated collaboration in design, marketing, and app development. B2B/B2C Projects: Diverse communication strategies for businesses and consumers.

  • 10 Monate, Nov. 2018 - Aug. 2019

    Creative Lead Art Director

    Leo Burnett GmbH

    Generated innovative ideas and executed campaigns across diverse projects. Managed end-to-end project lifecycle from idea inception to final product in print and digital. Led digital and print campaigns, overseeing photo productions, storyboards, and visual elements. Revitalized internal brands through restyling and creating brand books and graphic packs. Collaborated with clients such as Walmart, Visa, McDonald's, and Campari, achieving positive results.

  • 1 Jahr, Mai 2017 - Apr. 2018

    Senior Art Director

    WIN CREATING IMAGES / WINdesign GmbH / WINcommunication

    Managed packaging, visual communication, and branding projects. Revitalized campaigns and brands for clients like DM, Balea, and Lindt. Collaborated with internal teams for successful outcomes. Contributed creative skills to enhance brand perception and market impact.

  • 2 Jahre und 2 Monate, Feb. 2015 - März 2017

    Graphic designer Senior

    Yapa Estudio

    Branding, Project Management, Account Management Graphic Design and Visual Communication Agency based in Buenos Aires. Concept and idea, Logo, Stationery, Editorial, Packaging, Promotional Marketing, Video, Social Network, Digital Marketing, Website.

  • 1 Jahr und 1 Monat, Feb. 2014 - Feb. 2015

    Senior Graphic Designer

    Poolcp

    Design and visual communication agency. Specialists in retail and trade marketing. Advertising and corporate identity. Valorization of the brand and the experience in communication. Packaging creation and design.

  • 9 Monate, Juli 2013 - März 2014

    Graphic Designer

    Tresdmentes

    A multidisciplinary design studio specialised in Visual Communication. Branding & Identity, Print Design, Communication Strategy, Magazine and newsletter design, Photography, Infographics, Motion Graphics, Websites and more.

  • 2 Jahre und 9 Monate, März 2010 - Nov. 2012

    Teaching assistant ad- honorem

    Universidad de Buenos Aires

    Teaching assistant of the Course Morphology 2 - Chair Wainhaus

Ausbildung von Carolina Garcia Avila

  • 6 Jahre und 9 Monate, März 2006 - Nov. 2012

    Graphic design

    University of Buenos Aires (UBA-FADU)

    Visual identity systems; brands; isotypes and logos; signage; editorial design and layout ; posters and brochures; advertising campaigns; stand and exhibition design; packaging designs; multimedia design and computerized communications; kinetic design, TV, video and graphic computing.

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Muttersprache

  • Deutsch

    Grundlagen

Interessen

Illustration
Photography
Production
Digital illustration
Retouching
Packaging Design
Fine Arts
Layout
Music
UX Design
Branding

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