Carsten Wild

A global result-oriented Sales Director with an excellent track record of customer sales growth, customer acquisition and business development achievements and sustained client relationship management with numerous top tier players in the RFID, IoT and mobile phone industry.

Worldwide Marketing Head of 4G/LTE single-chip smartphone platform segment // Accountable for the w/w marketing strategy/plans including product portfolio/roadmap definition and mgmt. // Spearheading w/w customer acquisition, business creation, product introductions and establishment of sustained partnerships with key customers, channel partners and telecommunication eco-system partners resulting in significant design-wins at top tier smartphone accounts // Management of an international marketin

Line manager of the European marketing group for 4G/LTE single-chip smartphone segment // Led marketing program for defining product portfolio from scratch, building first LTE chipset portfolio aligned with Tier1 customer requirements // Defined product positioning, pricing strategies and business plans for business growth // Successfully spearheaded customer communication and promotion focusing on European and North American Tier1 Smartphone OEMs // Line mgmt. of a multicultural marketing team

Successful business development through direct and distribution sales channels for the European Consumer/Industrial/Distribution market resulting in key design wins for future business growth // Definition and Implementation of business and product introduction strategy to extend the “mobile business” into new markets // Definition and productizing of market specific reference system solutions including a 3rd party eco-system strategy and evolution by key partner relationship management

Product Marketing responsibility for the European product and marketing strategy of the Renesas Application Processor and Multimedia Companion Chip family, SH-Mobile (product definition, product roadmap, product status over life cycle, product promotion) // Responsibility for the platform and system strategy targeting the European market and OEM requirements (platform & system evolution, software, middleware and 3rd party eco-system strategy)

Definition and implementation of the product and marketing strategies for specific markets for software, middleware and 3rd-party system solutions based on Renesas’ SuperH 32-bit RISC processors // Definition and implementation of Renesas' business model for software and middleware components // Acquisition, selection, relationship management and project management for the 3rd-party co-operation network

Technical sales responsibility for Central Europe for 8-bit,16-bit MCUs and Wireless Products (Bluetooth, DECT) // Design-win and revenue responsibility // Project management

European wide marketing responsibility for RISC processors (CR16, DVD, AI/O) // Product launch of 16-bit automotive MCU family through suitable sales channels // European wide customer support (technical, business) // Training of European sales teams and distributors // Definition and promotion of new products and technologies

Technical and design-in support for “Geode-Processors” // Product promotions // Training of marketing- and sales teams

Specification, design and verification of 8-bit, 16-bit MCUs and IP-modules // Usage of Verilog-HDL and Synopsys/CADENCE CAD-Tools // Team leader of design projects