Catherine Wisser

Manage & foster a team of 4 BDRs, recruitment, training, development plan Drive inbound & outbound lead generation to feed the sales pipeline Monitor result-driven outbound campaigns by industry/application/department/partner Build qualification/best practice materials & track results/metrics Run cross-department programs at global level Strong commitment to help my team achieve its objectives

Strategic & Operational Marketing to develop defined industrial vertical segments • Built marketing plan to support sales & field marketing in their demand generation on targeted markets • Led awareness on market drivers/challenges/trends/competitive intelligence to enrich the product roadmap meeting customer expectations • Growed & thrived influencers network: industry bodies/associations, elected officials, consultants • Set up technology partnership with best-of-breed solutions complementary to ERP

Qualify & generate SQLs to feed the sales funnel, nurture MQLs with marketing support Track & score lead generation metrics to be shared with sales team Identify catalysts and drive revenue through divisional products across all EMEA Grow and thrive influencers network (Siemens PLM, PwC, EY, ...) Train & monitor EMEA team on Challenger Sales methodology Manage 2 marketing specialists, recruitment, development plan

New Business Development & Event Management • Built marketing plan as part of new product launches. Objectives: to redefine positioning and identify most promising market segments • Drove business development calling campaigns aiming to: assess product welcome on the market, define a general trend, control targeting & positioning strategies settled in the marketing plan • Led inbound marketing campaigns and coordinated event participation • Supervised an executive marketing assistant

Managed all operations related to back-office customer relations from order entry to delivery. • Managed a team of 6 sales assistants • Drove participation to trade fairs • Led project of renewal of terms of sales • Support marketing department and monitor relationships with German suppliers

Marketing support of European subsidiaries sales force • Coordinated participation to tradeshows: IAA exhibition in Frankfurt • Involved in external and internal communication: corporate website update, internal marketing e-news • Interface with the U.S. HQ and other company departments (sales, design office, ...)

Marketing Digital

Marketing stratégique

Marketing Stratégique et Opérationnel, Management International