Christian Wurster
Selbstständig, Sabbatical, Auszeit / Sabbatical
München, Deutschland
Über mich
Senior Expert with 15+ years e-commerce expertise across the full e-commerce value chain, experienced in building and scaling high-performance teams, with senior management experience in e-commerce, omni-channel, CRM and consumer engagement, as well as developing business models, digital strategy and P&L responsibility (D2C, B2B). Strong focus on building profitable business models especially for premium brands in fashion and B2B companies. Responsible for B2C and B2B online shops, marketplaces, omni-channel services, cross-channel CRM, online marketing and direct marketing as well as digital strategy and online brand perception. Leading and developing teams across the full e-commerce value chain. Experienced in building and scaling new business units and organizations as well as recruiting digital experts and continuous development of people, structure and culture. Used to report to top management (direct reporting line to CEOs) and driving digital transformation and distribution.
Werdegang
Berufserfahrung von Christian Wurster
Bis heute 1 Jahr und 1 Monat, seit Mai 2023
Sabbatical
Auszeit / Sabbatical
Travelling Europe
Member of the extended OLYMP Executive Board leading and managing the E-Commerce & Digital division for a market leading international premium fashion brand; full budget, sales and profit responsibility (P&L). Responsible for B2C and B2B online shops, marketplaces, all omni-channel services, cross-channel CRM, online- and direct marketing as well as digital strategy and online brand perception. Leading and developing teams across the full e-commerce value chain. Direct reporting line to the OLYMP Group CEO.
Developing and managing the E-Commerce & Digital division as an independent profit center within the OLYMP Group. Massive expansion of business areas, sales and team as well as the professionalization of workflows and processes. Full budget, sales and profit responsibility (P&L). Direct reporting line to the OLYMP Group CEO.
9 Monate, Jan. 2016 - Sep. 2016
Sabbatical
Sabbatical
Traveling Southeast Asia
2 Jahre, Jan. 2014 - Dez. 2015
Head of Online-Marketing
Holy Fashion Group I Strellson AG
Overall responsibility for the multi-brand online marketing department for 3 international premium fashion brands; full online marketing budget and significant sales responsibility for the Strellson, JOOP! and windsor. Online Flagship Stores. Focus on profitable new customer acquisition, CRM and consumer engagement. Project lead for significant further development projects such as mobile shops or an internationalization strategy. Function as Deputy Director E-Business.
2 Jahre und 3 Monate, Okt. 2011 - Dez. 2013
Teamleader Online-Marketing
Holy Fashion Group I Strellson AG
Significant responsibility for building up the new multi brand e-commerce unit for Strellson, JOOP! and windsor. from scratch; initial selection of service providers, project setup and team structure. Project lead in concept, creation and implementation of the Strellson and JOOP! Online Shops and Strellson Corporate Site. Complete setup and continuous development of the multi brand online marketing department focusing on costumer acquisition, CRM and consumer engagement; full budget responsibility.
Overall responsibility for the Europe-wide e-commerce department of a market leading B2B company; full turnover, budget and revenue responsibility for e-commerce, digital new customer acquisition and consumer engagement in DACH, Italy and Spain. Member of the strategy committee for sales, marketing, customer acquisition and CRM. Responsible for reporting and invoicing to franchise partners; main contact for the managing directors of the national companies. Direct reporting line to the ratioform Group CEO.
Full responsibility for the Europe-wide online marketing; unofficial head of e-commerce department. Focus on digital new customer acquisition and consumer engagement as well as conceptual and visual development (UI/UX) of the ratioform Online Shop. Main contact person for the managing directors of the national companies. AWARD: "Online Shop of the Year 2009 B2B" (German Mail Order Congress Wiesbaden)
2 Jahre und 3 Monate, Okt. 2004 - Dez. 2006
Werkstudent Internationale Endkundenbindung
Gebr. Märklin & Cie. GmbH
8 Monate, Aug. 2005 - März 2006
Praktikant Marketing/Kommunikation Mercedes-Benz Vans
Daimler AG
7 Monate, Feb. 2004 - Aug. 2004
Praktikant Internationale Endkundenbindung
Gebr. Märklin & Cie. GmbH
Ausbildung von Christian Wurster
4 Jahre und 6 Monate, März 2003 - Aug. 2007
Betriebswirtschaftslehre
HfWU Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen
E-Business, Automobilmarketing, Automobilhandel, Wirtschaftspsychologie
3 Jahre, Okt. 1999 - Sep. 2002
Soziale Arbeit
BA Stuttgart
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen