Christoph Schmerbauch

Own the overall Smart Selection plan for EMEA for both the direct and distribution business - Managing the day to day activities of the overall team from 1:1's to career development, feedback, coaching as well as attracting, developing and retaining talent - Pro-actively works with internal merchandising/product teams to align overall plans are aligned to support business calling out risk and ensuring strategic decisions are incorporated

Engage at a cross-organisational level to align market, capability, and strategies into a single demand plan for CSB Client products - Perform market analytics & apply statistical modelling to highlight future risks, events and trends for products & sales - Utilise knowledge of all product lines within a segment to manage product volume & life-cycle assumptions

Ownership of Demand plan for build-to-stock commercial client products in United Kingdom & Ireland Drive a collaborative S&OP process by partnering with Global Operations, Sales, Marketing, Finance and CS teams. Drive initiatives through our planning processes that support our core objectives that improve our end to end S&OP processes.

Ownership of Demand plan for build-to-stock commercial client products in Germany Drive a collaborative S&OP process by partnering with Global Operations, Sales, Marketing, Finance and CS teams. Drive initiatives through our planning processes that support our core objectives that improve our end to end S&OP processes.

- Ownership of the Sales Segment Plan for a CEE & Russia. - Drive a collaborative S&OP process by partnering with Global Operations, Sales, Marketing and Finance. - Define & implement strategies that optimize the balance between Demand, Supply and Operational effectiveness incorporating understanding of product life cycle management, forecasting analytics, market intelligence and collaborative planning with customers (CPFR).

- Managed the E2E Retail order process from deal planning to delivery to the customer. Acting as single point of contact for local sales team and retail customers in relation to planning, production status and delivering - Involved in forecast planning (MPP/UPP), Large order planning and execution. - Drove COG’s positivity into country P&L’s by maximizing supply chain, logistics optimization and inventory management - Subject matter expert for inventory management (Dell owned & customer stock on hand)

- Managed strategic Accounts as Key Account Manager for direct partners and distribution. - Negotiated and finalized large key deals with Retail partners in terms of time to market strategy, delivery schedules, marketing campaigns and sell out analysis.

- Managed first Retail accounts within Partner direct program. - Development and onboarding of new retail accounts incl. negotiation of channel contracts and launch of distribution business. - Acted as key stakeholder for new process implementations like EAN allocation, on time delivery, box labelling and Marketing support