Christoph Seifert
Angestellt, Senior Director, Customer Analytics, Lands End Inc.
Beaverton, Vereinigte Staaten
Werdegang
Berufserfahrung von Christoph Seifert
Bis heute 1 Jahr, seit Juni 2023
Senior Director, Customer Analytics
Lands End Inc.
1 Jahr und 8 Monate, Aug. 2016 - März 2018
Senior Manager, Digital Analytics & Optimization
Kohl's Department Stores
11 Monate, Okt. 2015 - Aug. 2016
Manager, Marketing Analytics - Digital
Kohl's Department Stores
1 Jahr und 2 Monate, Aug. 2014 - Sep. 2015
Marketing Manager - Customer Analytics, Personalization & Contact Strategy
Cree Inc.
* Email Marketing Manager (Strategy, segmentation) * Catalog Marketing Manager (Circulation plan, budget allocation, print & prospecting cost negotiation) * Customer lifetime analytics * Acquisition/ad cost attribution & budget allocation * Cross-channel segmentation & personalization strategy
1 Jahr und 2 Monate, Juni 2013 - Juli 2014
Business Analyst - Customer Analytics & Contact Strategy
Cree Inc.
Business Analyst for e-conolight.com Responsible for: * customer analytics * web analytics * SEM strategy (Budget and strategic positioning) * SEO strategy * catalog strategy and planning (budget, circulation, page placements) * acquisition and retention strategy
1 Jahr und 8 Monate, Okt. 2011 - Mai 2013
Web Analyst
Lands' End Inc.
* Analyze marketing channel performance and customer behavior. * Implement strategies to optimize channel effectiveness and relevance towards customers. * Support email customer selection and execute tests to improve email contact strategy. * Provide recommendations for future enhancements regarding email customer segmentation and contact strategy.
Online-Marketing, New Customer Acquisition, Marketing Controlling, Web Analytics
7 Monate, Apr. 2010 - Okt. 2010
Lands’ End Global Marketing / International Job Exchange Program
Lands' End Inc.
3 Monate, Aug. 2007 - Okt. 2007
Praktikant (Online Marketing, Interaktive Medien)
CAP Customer Advantage Program GmbH
Ausbildung von Christoph Seifert
6 Jahre, Apr. 2003 - März 2009
Betriebswirtschaftslehre
Universität zu Köln
Marketing (Beschaffung und Produktpolitik, Markenpolitik, New trends in product marketing and procurement, CRM), Controlling, Statistik
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut