Ciubotaru Petru Claudiu

Led marketing strategy to reposition ropeway transportation company in a highly competitive market. Established core marketing infrastructure and created policies and procedures. Grew marketing department from 2 employees to 8 and advocate greater focus on marketing function. Managed marketing budget of €500K.

Set overall strategy, successfully managed €1.5 million marketing and product distribution budget and developed individual marketing plans to grow consumer audience. Created annual marketing plan and executing monthly online grew audience by 36% to 780K payed subscribers.  Drove successful brand launch promotion campaign for on-air, outside, social media, events with all newscasts seeing double-digit growth in total household rating for Defense & Security Monitor.

Offering support to more than 5 major agency clients (Sanofi, Airbus, WizzAir, Mazda, DKV Romania) and charged with branding and repositioning pharmaceutical products from Sanofi and Zentiva, on the national market. Create and execute innovative marketing strategies for new and existing products. Conduct market research and competitive analyses to align strategy with market demands. Manage direct reports and budget of €1M+.

Responsible for developing, executing and analysing marketing plans for all the plays and shows at this historical theatre including 16 professional productions, 20+ presenting shows (comedy, concerts, festivals, musicals) and 10+ youth programs. Managed €150K budget to achieve sales goals and increase the audience target. Served as key point of contact with both internal and external partners (media, artistic, sales, production and press) to ensure flawless activation.

Planned, developed and executed marketing strategies, advertising, promotion and business development activities to support four distinct business units operating in the UAE and Saudi Arabia. Reported directly to the CEO, managed a team of 9 professionals and controlled a $2.5M marketing budgets for all the four business units.

Managed €1.2M budget to develop strategic national and regional promotions to drive awareness of the festival, including flagship FEST-FDR. Grew FEST-FDR tickets purchase and online trending by 35% and increased consumption of cultural/educational print materials (festival magazine) of +11% by launching an online version of the magazine developing client specific promotions based on subscription preferences.