Clara Rocha

Responsible for planning, executing and tracking email retention campaigns on a monthly schedule, monitoring KPIs and carrying out A/B tests in order to optimize the emails and improve their performance. Also creating, monitoring and optimizing display, email and affiliate performance marketing campaigns such as Facebook ads, Google Display Network and others for LATAM markets.

Responsible for planning and executing BR email campaigns on a monthly schedule, monitoring KPIs and carrying out A/B tests in order to optimize the emails and improve their performance. Competitors research, creative development and data analysis are part of the daily tasks. Manage email templates using HTML; plan, program and track results with ExactTarget and Excel. Also oversee lead generation campaigns on Facebook to drive traffic.

Providing Disney standards’ customer service, assisted guests with all kinds of problem solving and vacation planning such as language assistance services, special service needs, ticketing, reservations and information about the complex. Assisted with the introduction of the My Magic+ project, where guests can plan and manage their whole WDW vacation online.

Created and monitored content at social networks (Facebook, Twitter and Instagram), mostly covering live events broadcasted by the TV channels Multishow and BIS such as music concerts and festivals (Monsters of Rock, Arena Pop, Festival de Verão, among others). Responsible for live content and interacting with users during the broadcast.

Researched, planned and created original content for social networks (Facebook, Twitter & Instagram) and websites. Helped plan and implement social marketing campaigns for different clients and goals. Created live content and interacted with users. Main clients: Planmusic, Tour Paul McCartney 2013, Dia da Rua, Travessias.

Community Manager for GEO's ticket platform, Showcard. Assisted with the creation of the online identity and strategic planning. Developed and managed online content and monitored social media. Interacted with users, provided customer service and worked with a crisis management plan. Also created content to GEO's corporate page, Lollapalooza BR, XXXperience and others.

Cultural representative cast member at the Caribbean Beach Resort in Walt Disney World. Translating and assisting guests, notably Latin and Brazilian groups, and cast members.

Participated on the Disney International College Program.

Public Relations, Marketing and Management Assistant for actors. Maintained contact with press and clients, developed, revised & edited press releases. Researched clients’ presence online. Joined clients in professional events and assisted with logistics. Clients: Caio Castro, Sophia Abrahão, Marina Ruy Barbosa, Jonatas Faro, Caíque Nogueira, Johnny Massaro, among others.

Major in Publicity and Advertising. Scholarship recipient.