Cristian Horna Hernandez

Design the brand strategy of spare parts sales and distribution with independent installers and resellers. Monitor and follow up including set-up of action plans at National Sales Company basis on implementation and execution of the channel strategy across the different Euro markets. Creation of coaching and training programs. Definition and execution of business enablers.

• Develop and execute the National Sales Company Marketing Strategies for Trade, Fleet, Crash and Retail IT in line with the market trends and Brand Strategy. • Support on the definition of the Business Enablers and deployment at National Sales Company level. • Support the international marketing channel teams. • Set-up of the monitoring controls on sales and marketing programs as well as monthly sales forecast

• Assure the Dealer’s P&A target achievement including business negotiations with Dealer Operation Managers. • Implement and develop the Brand After-Sales marketing strategy at the dealer level looking for additional business. • Dealer Action Plan Implementations in order to increase the P&A sales through different channels, including and with effectiveness on the Trade Channel.

• Customer Satisfaction Index Control and development of surveys. • Execution of action plans, including new procedures for dealers and field staff. • Analysis and cost control.

• Financial analysis of contracts and price calculations. • Price negotiations with customers and acquisition of new customers.

International Economy