Cristina Ferreira
Bis 2023, Partnerships Manager – External Brands, H&M HOME
Stockholm, Schweden
Über mich
A dynamic and interdisciplinary business leader with over 15 years of experience in international business development, strategy and sales; successfully leading and executing projects that have generated consistent and profitable growth. Strong background in managing operations, negotiations and partnerships across multiple markets and channels, with a focus on innovation and sustainability. Motivated by constant learning, high-performing organizations and inspiring teams. Skills: Business Development, Strategy, Sales, International Expansion, Negotiation, B2B and B2C, Communication, Relationships Building, P&L Management, Leadership, e-Commerce, DropShipping/ Marketplace. International MBA (MIT Sloan, Nova SBE, Catolica Lisbon), a certificate in Innovation and Strategy from INSEAD and Master in Architecture (FAUP Porto, KTH).
Werdegang
Berufserfahrung von Cristina Ferreira
2 Jahre und 5 Monate, Mai 2021 - Sep. 2023
Partnerships Manager – External Brands
H&M HOME
• Recruited External Brands within home decor, prospecting and evaluating readiness – DropShipment. • Secured joint business plans with Existing Partners (25+ brands), including widening of assortment, expansion to new markets, participation in marketing campaigns, and driving these with internal cross-functional teams. • Major achievements: expansion from 3 to 12 markets (< 24 months) more than doubling YoY sales, increasing profitability, recruitment of key partners accounting for majority of sales.
5 Jahre und 4 Monate, Jan. 2016 - Apr. 2021
Business Development Manager
Vista Alegre & Bordallo Pinheiro
• Managed the Group´s operations in the Nordic, Baltic and German markets: 9 countries and 90+ customers. • Focused on Business Development, identifying opportunities and negotiating partnerships in 3 channels: Retail, Hotelware and Private Label. • Major achievements: consistent and continuous sales growth, namely in 2017 and 2019 with increases over 70% YoY by getting the products sold in 120+ stores and establishing new partnerships with key players such as Cervera, Åhléns, H&M/Arket, Party Rent.
1 Jahr und 11 Monate, März 2014 - Jan. 2016
Board Member
Newhotel Software
• Led the global team (≈100 employees) across the 9 international offices: Business Development, Marketing, HR, Finance. • Set and monitored the company´s budget ensuring increased profitability. • Identified and negotiated key strategic partnerships (Oracle, Microsoft, SAP) and international distributors´ ecosystem. • Coordinated 2 projects Portugal 2020, being both approved by > 97%.
Ausbildung von Cristina Ferreira
1 Jahr, Jan. 2013 - Dez. 2013
International MBA
MIT Sloan, Catolica Lisbon, Nova SBE
Sprachen
Englisch
Fließend
Portugiesisch
Muttersprache
Spanisch
Gut
Schwedisch
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