Daniel Brixius

- Strategic development, planning and implementation of global internal and external communication activities and rhythms for BI‘s Animal Health Business - Advisory on leadership, change and employee engagement communications activities for ~4.200 people across BI’s Animal Health Global Supply organization as Global Communications Business Partner and Member of the Global Supply Leadership Team

- Analysis of market trends and development of communicative go-to-market strategies - Development of 360° concepts and campaigns for new markets - Sparring partner for all indirect markets of BD Rowa - Execution of workshops and (end-)customer surveys to evaluate trends - Global reporting for all direct and indirect markets including continuous improvement of KPIs - Competitor analyses - Coordination of the Marketing Communications agency and partner network in close collaboration with all stakeholders

*Marketing and Communication Strategy* *360° Marketing Communication* *Project Management* *Marketing Innovation & Intelligence* *Agency & Supplier Management* *Public Affairs Support*

- Research and analysis of carbon markets, carbon credits (CER´s, VER´s etc.), quality standards, regulations, compensation models, project categories, project types, key players - Consultation and steering of external experts and consultants - Initial development and ramp-up of a compensation strategy for unavoidable CO2e emissions as part of a holistic corporate strategy towards Climate Neutrality 2030 - Initial advisory and support of the organizational units in the action field compensation

- Drove the initial strategic re-alignment and positioning of SCHOTT´s LiveCom activities with the team in order to meet urgent actual as well as future requirements towards the discipline during and post the COVID-19 pandemic and the hereby boosted digitalization - Project leader for all kinds of live communication activities worldwide - Consultancy of Business Units across various industries - Budget planning, controlling and reporting - Monitoring, analysis, reporting and implementation of trends

The campaign achieved remarkable media coverage and traget group engagement rates especially in China and created the intended spin-off effects to the SCHOTT Corporate brand. This has been achieved due to a strategic multi channel approach, ellaborated by a interdisciplinary team of Corporate Marketing, always in close collaboration with the subject matter experts of the business units. Besides the achievement of hard KPIs, the project connected teams across departments and business units around the globe.

Projectsupport; Lieferantenevaluierungen, Dokumentation von Changeprozessen; Auslandsaufenthalt während der Ausbildung in St. Gallen, Schweiz

Projectsupport; Marketingthemen: Onlinemarketing (google ads, SEO, SEM), Eventmanagement, Showroom-Überarbeitung; HR-Themen: Support im Successionplanning Prozess, Recherchen und Ausarbeitungen zu diversen HR Themen; Auslandsaufenthalt während der Ausbildung im SCHOTT US-Headquarter, Elmsford, NY

Value Creating and Intrapreneurship: - Creating a Culture for a Technological Innovation - Creativity and Innovation - Strategic Challenges and Value Propositions - Value Drivers and Innovation Financing - ...

Marketing, Produktmanagement, Innovationsmanagement; Bachelorarbeit mit 1.0 im Bereich Innovationsmanagement zum Thema : "Netzwerke in Form von Ideencommunities als Mittel zur kollaborativen Ideengenerierung im Innovationsmanagement am Beispiel des SCHOTT Konzerns"