Daniel Holland

• Further development of MyT and LexusLink apps in collaboration with European headquarters and internal/external IT • Creation of reporting tools in consultation with IT and specialist departments • Testing of MyT and LexusLink apps • 2nd level connected services support for Toyota and Lexus dealers • German translation of the app content • Adaptation to legal requirements of the German market • Collaboration with agencies and external IT to adapt the MyT and LexusLink website

• Definition of KPI for DEG Intranet and employee community portal • Editorial collaboration and content creation of social media channels (Instagram, LinkedIn, Twitter in German and English) • Assistance and support in marketing activities (e.g. measuring the impact of events)

BMW Group IT Zentrum München - Abt. Digitalization / Retail Systems Thema der Studienabschlussarbeit: "Die Erfolgsmessung von Verkaufsförderungsmaßnahmen am Beispiel der digitalen Produktvisualisierung der BMW AG für den Handel"

• Defintion of product KPI • Conception, creation and administration of user stories • Responsible contact partner for international markets for technical support of digital product visualization software • Development of user stories for further product development • Participation in Sprint meetings with internal and external IT • Agile collaboration in collaboration tools such as Jira and Confluence • Content development of a satisfaction survey in various international markets

Unternehmensführung und Organisationsentwicklung (1,6) Marketing (1,8)