Daniel Knoll

International Product Manager for commercial vehicle washes and self service stations – deputy project leader of new generation of two bay self-service stations – define customer requests for commercial vehicle washes and self-service stations – fostering and further development of product portfolio – development of marketing material – interface between market and development

Product Manager for professional high pressure cleaners – definition, further development and continuous fostering of the product portfolios – creation of detailed requirements specifications for new developments (project work) – conduction of detailed market, sales and competitor analysis – realization and controlling of turnover and revenue targets

DHBW-Student mit Einsätzen bei Kärcher in den folgenden Abteilungen: – product management high pressure cleaners – product management detergents – controlling – sales – production planning

12 wöchiger Auslandseinsatz in Brasilien: – implementing a working area and optimizing the process to produce the sweeper KMR 1700 – insight to the purchasing department processes including supplier evaluation and selection, commercial negotiations, follow-up and KPIs – introduction to the quality system ISO 9000 and 14000

Core Modules: Strategic Innovation Management I and II, Entrepreneurship and Innovation, Product Development and Innovation Management Master Thesis: The Lead User Concept: How High Technology Firms Interact with the Lead User in the Innovation Process

Core Modules: Business Administration, Strategic and Operational Company Management, Product and Innovation, Product and Market, Industrial Engineering, Mathematics, Physics, Computer Science, Macroeconomics