Daniele Degli Emili

Leading Marketing Plan Development for 2 Brands | Objectives & Target by Business | Media Budget Management | Channel Management | Key Customer Relationship Management | Sell Out Execution & POS Activation | Product, Pricing & Promo Definition | People Management

Planned and Developed Marketing Strategies Across Countries | Product Portfolio Management | Local Trade Marketing Coordination | Monitoring & Coordination of Commercial Activities | Reported to East & South Europe Area Director

Product Development & Innovation Roadmap | Project Leadership | Economics & Breakeven Management | Consumer & Market Research | Creation of a Unique Selling Proposition | Branding & Positioning | Companywide go-to-market strategy

Market Assessments & Competitive Analysis | Provided User & Competitive Input to R&D | Supported Product Design, Development, & Release Process | Interfaced with R&D to Develop Product Line Extensions & Product Improvements

Web Marketing | E-Mail Marketing | Co-Marketing On-Off Line | Usability Analysis & Improvements | Internet User Behaviour Knowledge