David Ramos

CITINSIDER is a leading independent news source, dedicated to covering the insides of real estate culture, reviewing new trends and breaking real estate news. CITINSIDER reports on the importance of Real Estate innovation and how it empowers and inspires people around New York City.

Drive local, national, and international marketing for this multimillion dollar real estate sales and marketing firm. Develop high-return online, mobile, and traditional campaigns including trade shows and sponsorships. Create and implement marketing plans including traditional and digital media. Lead branding and rebranding activities to maintain a competitive market position. Monitor marketing metrics and website analytics and analyze trends to continually reevaluate strategies.

Directed corporate strategy, marketing communications, custom cross-platform initiatives and campaigns, competitive data gathering and analysis, consumer insights, strategic positioning, communication and strategy sessions with agencies and partners, promotions, incremental revenue growth, client and marketing relationships, and annual budget administration. Integral role in sales increases, market share, targeted marketing, corporate sponsorships, special events and business process redesign.

Adapted marketing strategies for high-end salon product lines in the Spanish-speaking market, including South America and Spain. Analyzed market data to adjust brand approaches in response to trends and consumer demand. Developed comprehensive business, advertising, and product launch plans. Performed in-depth competitive analyses. Elaborated creative briefs and advising on multimedia presentations and ad campaigns. Leveraged social media platforms. Monitored performance metrics.