Deepika Panth

Berufserfahrung von Deepika Panth

• Bis heute 2 Jahre und 6 Monate, seit Jan. 2022

  Head - Digital Experience (Data, CRM, Customer Journey)

  Pernod Ricard

  To build a Data first, consumer centric approach for the organization. Develop Data Intelligence (Data strategy), Business and Consumer Insights for all PRI brands Build different analytical models, create clear KPIs roadmap for each touchpoint and plan marketing activation against each along with cross functional teams. Create a robust SML Strategy using tools like Radarly and Talkwalker. Manage tools like SFMC, Digital Marketing Cockpit, Matrix, etc for data accuracy, CRM and executing Customer Journeys

• 9 Monate, Apr. 2021 - Dez. 2021

  Senior Manager - Marketing and Branding

  Netmeds Wholesale (Reliance Company)

  Planning and implementing go-to-market strategy for successful B2B and B2C marketing programs Managing campaigns across print, broadcast and online platforms. Coordinating execution of all modes of marketing communications/promotions like Print, Outdoor, On Air and Digital. Utilizing category and consumer insights to identify growth opportunities and drive innovation in marketing initiatives. Generating enquiry (Web, Mobile, Print, Call centre) and monitoring process of loop closing for sales conversion

• 1 Jahr und 9 Monate, Apr. 2019 - Dez. 2020

  Manager – Branding and Customer Journey

  Mercedes Benz India

  Leading Global projects to enhance customer experience and generate leads at different stages of Customer Journey through Onsite and Offsite targeting.  Leading Customer Journey projects using advanced tools like Marketing Cloud, Data Management Platforms (DMP), Artificial Intelligence based targeting and Programmatic.  Designing always-on strategy for different products and amplification of on-ground events. Creating strategy to the reach the right audience through new technologies in Digital Marketing.

• 2 Jahre und 5 Monate, Nov. 2016 - März 2019

  Manager – Branding and Media Marketing

  Mercedes Benz India

  Leading 360 degree media strategy, planning and execution to maintain the #1 position. Promoting and managing the e-commerce website for sales of MB Merchandise and collections. Designing Social, Search, GDN and programmatic strategy for the brand. Content creation in the form of Videos, Articles, innovative creative ads with TV channels, Media Houses, publishers. Forecasting, tracking competition and planning counter plans for the same. Amplification of events on digital/social.

• 1 Jahr, Dez. 2015 - Nov. 2016

  Manager – Media Planning

  Mindshare

  Traditional media planning for Unilever and Kimberly Clark brands.  Managing the 360° media business for the client that includes TV, Print & BTL activation through various functions of planning, buying, integration (Film integration & Print tie-ups), etc.  Developing annual plans for maximizing optimization of spends and launch of new products.  Conceptualization and implementing brand’s media campaigns.

• 1 Jahr und 3 Monate, Okt. 2014 - Dez. 2015

  Manager – Research Executive (Digital and Media)

  Kantar Millward Brown

   Conducting Brand Lift Insights and Crossmedia studies for clients. Gather new project requirements, planning and successful implementation of projects  In-depth data analysis to identify KPI’s for brand metrics, attributes and draw valuable insights.  Preparing reports for clients from sectors such as FMCG, Telecom, Automobiles, etc

• 2 Jahre und 2 Monate, Sep. 2012 - Okt. 2014

  Analyst - Social Media Monitoring and Consulting

  SG Analytics

  Traditional Tools Handled: SML tools like Synthesio, Meltwater Buzz, Simplify 360, etc.  In-depth analysis of data to identify trends for key metrics, sentiment analysis and valuable insights.  Preparing monthly reports for automobile companies, TV channels and FMCG.  Analysing tools to identify the best option catering to the project requirements.  Designing queries for data collection from Facebook, Twitter, Blogs, Forums,etc. Initiated trackers for quality improvement along with QC of reports