Despina Uzunska

Midsize markets regional implementation

Product Manager im Bereich Onkologie und IFI

Brand Manager für Cosentyx in der Rheumatologie

Brand Manager Ophthalmologie

Schwerpunkte: Strategisch Marketing, Mastering metrics, Driving innovation

Akademikerinnenzentrum Wien in Kooperation mit Karl Franzens Universität Graz

Regional brand and media strategies development based on global and local brand challenges. Development of 360 marketing plans based on agreed strategies with focus on specific country needs. Input into Shopper strategy. Consumer insights & brand strategy workshops. Adaption of global communication with active guidance of partner agencies. Dotted line responsibility with country Brand Activators. Active guidance and support in implementation of Go-To-Market packages and local brand management.

Implemented global brand strategies into local marketing plans to ensure successful launch of new products and deliver profit, sales and market share growth. Together with Sales developed and executed annual category promo plans and trained local Sales staff on new product launches to support innovation sell out to key trade partners.

Responsible for the sales performance of the directly operated Key Accounts in Bulgaria. In cooperation with the Sales Manager defined sales strategy for each Key Account. Supervised, fine-tuned and monitored its execution with pro-active initiative to seek every opportunity to increase the sales in responsible Key Accounts. Actively employed strategic forward thinking and analytical skills to form mutually profitable business relationships.

Projektmanagement Methoden und Techniken, Führung und Teamwntwicklung

Strategic Marketing, Marketing Metrics, Driving Innovations

Economics, Macroeconomics