Devika Soman

New client acquisition across geographies| Competition Analysis| Marketing: Increased presence on Social media: Linkedin. Twitter. | Managed participation in events| Collaborated in creating Case Studies on Customer Journey Analytics & Attribution| Website: SEO| Google Ads | Apps: Successfully completed a project in the development of prediction app: coordinating with management, tech and external vendor and giving usability feedback.

Built partnerships across Europe and US with B2B clients for revenue generation| Managed a team of lead managers.

Managed the revenue business unit for kids’ talent with conceptualizing, planning and executing the monetizing strategy through various verticals: digital, brand associations, integrated marketing solutions, live events, licensing and merchandising and content syndication which helped expand the scope of revenue for the business. Identified new avenues of revenue generation and built strategic long-term partnerships with brands.

Co-founded a multi-media agency to boost and capture the ancillary revenue market for airlines in the Middle East and India. Ran the business operations and managed P&L of the company| Strategic planning, built robust business plan, built short-term and long-term relationships with airlines and partners, revenue generation, implemented new creative concepts in the airline space which helped generate new revenue streams.|Wound up operations as business did not seem viable.

Generated sales for South region for Disney tv channels, digital media assets and short-term promotions with brands for consumer products and publishing divisions. Managed the largest advertiser on kids (ITC Foods) . Grew revenue from 20% to 120% contribution to the target budget in one year. In 2012, contributed 116% of the revenue of the region. Sold and implemented over 20 integrated marketing solutions including digital assets, tv, movies, intellectual properties, consumer products and publishing.

Managed a team of 12 people; which included tech, content, product, service teams |Negotiated, facilitated and executed client contracts and agreements Content Acquisition, Content Distribution, Managing vendors across ME, US, SEA & India

Advertising Sales | Account Management | Brand Solutions | Concept Selling

Ad Sales- Retail & Corporate | Events | Concept Selling

Master’s Thesis: Analysis and design of business models for entrepreneurs such as designers/freelancers/independent artists