Dominik Riediger

Tasks included: Contributions to the launch of the new website: - Website Designing in cooperation with external programmer & managing directors - SEO & SEA in cooperation with external internet agency Online & Offline Marketing: - Initiate Sponsorships with local partners - Influencer Marketing - Social Media Marketing Operational Business: - Provisions/Insurance rate calculations - Vacational replacement for travel insurance department

Tasks included: Operational Business: - Provisions/Insurance rate calculations - Vacational replacement for travel insurance department - Editing of insurance applications for outgoing and incoming people - Registering of harvest hands and editing contract periods - Development of excel report to calculate insurance rates Process Optimization Online & Offline Marketing: - Influencer Marketing - Social Media Marketing

• Evaluation, Follow-Up and Presentation of the BMW 1 Series Launch Incentive/ BMW 2 Active Tour Launch Incentive for importer markets to increase lead management awareness and loyalty • Development and Production of Welcome Kits for BMWi, BMW and Mini for 2016 • Development and Implementation of Excel Reports to improve the CRM-performance of the importer markets • Development and execution of 3 Series special edition of 40 years CRM launch activities

Focus on Digital Business Management & International Marketing / Service Management Modules Included: Strategic Marketing | Online-Marketing |Sales & Distribution | International Human Resource Management | Financial Accounting & Analysis | Management Accounting

Focus on Value-Added Management Modules Included: Logistics | International Management | Marketing-Planning | Finance |Statistics | Basics of Taxation | Operations Management | Organizational Behaviour Bachelor Thesis: „Heuristic Solutions for the Fixed Routes Problem“