Dominik Schönleben

• Led and grew the Pokémon GO partner influencer program on a global level. • Managed the negotiation and contracting process for influencers and content creators. • Relaunched the Pokémon GO community ambassador program to better fit with the needs of regional audiences. • Managed 1 associate community manager. • Advised on global community and influencer strategies for the launch of upcoming Niantic games on both the global and the regional level. • Served on the company’s Diversity & Inclusion Council.

• Developed the launch strategy for CATAN – World Explorers for community and social media. • Created the brand and social media guidelines for CATAN – World Explorers. • Managed the beta community of CATAN – World Explorers and implemented a reliable feedback loop to support the developers of the game to respond to commuinity feedback. • Supported the game design team to develop live-ops strategies and events. • Developed a paid and organic influencer launch strategy.

• Primary contact for influencers and community leads in the region. • Developed and implemented the regional social media strategy for Pokémon GO (led the RFP process for agency selection and managed the agency implementing it). • Supported the building of a global partner influencer program for Pokémon GO. • Planned and advised on the community strategy for future Niantic games. • Worked with the EMEA live events team to plan live events in the region (including Pokémon GO Fest and Ingress Anomalies).

• Managed the gadget section of the online magazine (including the writing of reviews). • Produced videos for WIRED.de and the social media channels (including live streams). • Wrote daily news articles and interviews for WIRED.de focused on tech, entertainment and games. • Investigated and wrote features for the print magazine. • Localized English language news articles and features to German.

• Trained at the Henri-Nannen School of Journalism. • Wrote daily news articles and interviews for WIRED.de focused on tech, entertainment and games. • Investigated and wrote features for the print magazine.

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