Edith Irausquin

Hands-on and passionate online and offline international marketing communications expert in both B2B and B2C related industries. Providing expertise on a full range of marketing communication channels and tools. Ever present focus to build brand awareness and to communicate a strong corporate brand identity. Experience with capital goods in a high-end technical environment, design products for business and consumers, and specialist AV/IT solutions for the health care industry. • Implementing extensive marketing communication plan and budget • Writing content for multiple cross-media and content marketing campaigns: press releases, articles, whitepapers, e-newsletters, brochures • Planning and coordination of public relations and print advertising • Active participation in brand strategy and implementing corporate branding roll-out • Organization and execution of international exhibitions, sales meetings, and other global event activities And more