Elisabeth Reidlinger

# Product Management: Shooting Organization, Launch Planning, Content Creation # Private Label Projects # Realizing Brand Activation Initiatives, Merchandise Development & Management # Support with New Product Development, Portfolio Management & Brand Campaigns # Trade Marketing # Support with Brand & Strategy Development, Events, Partnerships & PR # Influencer Marketing # Extensive Internal and External Liaison Management # HR Responsibility for Interns & Onboarding of New Hires

Institute for Retail (Handel & Marketing) Course: Marketing Metrics and Performance Measurement Professor: Assoc. Prof. Dr. Christina Holweg # Overall Course Coordination # Organizational Execution and Grading of Exams & Projects, Tutoring

# Support in Several Areas (Events, Social Media, Digital Marketing, Product Launches) # Newsletter Marketing & Analytics # Influencer Marketing & Blogger Relations # Recruiting Team Members

# Set-Up and Management of @grazfoodguide and @salzburgfoodguide on Instagram # Community Management # Content Creation, Editing & Planning # Reporting & Database Maintenance

# Industry, Trend & Company Analyses # Creation and Actualization of Market Reports # Providing Support for Austrian Companies in the US # Media Evaluation and Creation of Press Clippings

Trade Fair Teams: interpack, A+A & glasstec # Conduction of Competitor's Analyses # Booking Management and Exhibitor Acquisition # Trade Fair Execution Support and Event Evaluation # Data Management with SAP and a CRM Software

# Support in Several Areas (Events, Social Media, Digital Marketing, Brand Management) # Support with E-Commerce # Set-Up of a Brand Knowledge Database

# Support with the Strategic Development of Brand Positioning Concepts # Composition of Client Briefings # Support with PR-Related Activities

# Insights into Business Processes # Support with Organizational Activities

# Set-Up of Social Media Channels (Twitter and Facebook) # Content Creation and Composition of a Content Plan # Digital Skill Facilitation to Local Council Representatives # Support with PR and Event Management

Location: Milan, Italy Ranked #6 in the Financial Times European Business School Ranking 2017 Semester Abroad as Part of my Master Studies GPA: 28/30

Location: Vienna, Austria Ranked #10 in the QS Worldwide University Marketing Master Ranking 2019 Member of the Center of Excellence Group 48 GPA: 1.1 (Top 5%) Master's Thesis: # "The Perception of Branded Content on Instagram and How It Shapes Brand Engagement"

Location: Calgary, Canada Semester Abroad as Part of my Bachelor Studies GPA: 4.0/4.0

Location: Graz, Austria Specialization: Marketing Main Disciplines: Marketing, Management, Law, Controlling, Accounting, Finance GPA: 1.1 (Top 5%)

Location: Graz, Austria Specialization: Languages GPA: 1.0 (Top 5%)