Emily Yeh
Angestellt, Marketing Manager, MIH Consortium
Taipei, Taiwan
Über mich
Hold a belief that brand represents an identification aligning products, marketing, service and culture. With strong perseverance, Emily uses her creativity and insights to lead the brand unveiling its potential and drive business result. Will start traveling in Europe from the end of June and will stay in Germany since early August.
Werdegang
Berufserfahrung von Emily Yeh
Bis heute 2 Jahre und 2 Monate, seit Mai 2022
Marketing Manager
MIH Consortium
Marketing project management: include a wide range of marketing activities, brand image building and PR. 1. EV Industrial seminars: lead the electric vehicles industrial monthly seminars to engage members and set the topic of EV industry. 2. MIH Technical marketing: lead and host technical Working Group's monthly seminars; working groups story messaging creation. 3. Co-brand: engage members in co-branding efforts for the “MIH for startups” program.
1 Jahr und 5 Monate, Dez. 2020 - Apr. 2022
Brand Marketing Lead- Digital integration
Creation Food
1. Digital IMC: paid, owned and earned media integration to drive best practices of branding. 2. CSR marketing programs: exercise CSR projects to engage clients for corporate good cause-marketing 3. Client marketing: integrate marketing metrics to invite and support client participation in brand activities. 4. Media management: product-wise press release editing and media exposure generation. 5. Internal communication: monthly corporate publication content creation for internal cascade.
2 Jahre und 11 Monate, Juni 2017 - Apr. 2020
Global Brand & PR Project Lead
Ecovacs Robotics
1. Global brand project: help developing brand/ product claims in benefits articulation for localization. 2. SEA channel marketing: lead regional brand positioning, marketing event planning and execution in SEA. 3. Cross-over innovations : develop new business opportunities by co-branding projects with IMC marketing initiatives. 4. Global PR initiatives: global PR strategy with comprehensive PR works including events planning and execution, corporate PR & leadership interviews, campaign/ product PR and IR.
1 Jahr und 5 Monate, Jan. 2016 - Mai 2017
Marketing Communications Manager
Beijing Meibao Decoration Ltd.
• Brand media exposure • Press conference coordination&execution • Brand positioning project • Social media management • Brand placement
3 Jahre, Jan. 2013 - Dez. 2015
Marketing Communications Manager
Solari Design
• Media management: manage media relationship, media event, press release, leadership interview, etc. • Brand communication: brand story creation and publicity • Advertising strategy and content creation & monitoring Achievement: Global Industrial Designer Luigi Colani press conference Performance: • Over 20 media on-site. • Original PR coverings over 20 across fashion, home and online media, over 150 clippings generated in total
1 Jahr und 10 Monate, März 2009 - Dez. 2010
Television News Reporter
CTI Television Inc.
• Agenda-setting for brands in business arena. • Designed brand stories with PR/ marketers in multidisciplinary industries and conducted interviews for the brands into video context- news clips with original voice over. • Conveyed real-time live business news stories.