Dipl.-Ing. Evald Pärni

Global alcoholic beverages distribution and wholesale

Working with various sectors in different continents, lately mainly in Europe , USA and Africa; Production, Engineering, Infrastructure, Retail and FMCG on restructuring, international business development.

Pedersen & Partners is a leading international Executive Search firm. We operate 51 wholly owned offices in 48 countries: 33 offices in Europe & CIS, 7 offices in the Middle East & Africa, 11 offices in Asia and the Americas. Our values Trust, Relationship and Professionalism apply to our interaction with clients as well as executives. More information about Pedersen & Partners is available at www.pedersenandpartners.com

Establish and develop the Beverages import and distribution company from scratch. 50% annual sales increase. General, sales and marketing management; recruitment and training;export and import negotiations (Europe, Russia, Byelorussia, Moldavia, Ukraine and US).The company was successfully sold in 2006

General management and managment of marketing department, export and import activities; 300% sales increase in 4 years. The Company become no 2 player on the market. The leading premium brand was built from the scratch

100% sales increase in 12 months. Create company’s sales marketing strategies, restructure the company’s sales and marketing departments, recruiting and training of new sales and marketing team, create and develop new sales and marketing tools; lead the new product development and create together with advertising agencies the communication platforms and the suitable marketing mixes; responsible for the export to the Europe

Help to build P&G sales and marketing organization in Baltic States . Communicate the marketing activities to the P&G sales team and creates together with marketing new campaigns and sales tools to improve the company’s sales results; supervise importers and distributors sales and marketing activities; sales personnel recruiting, evaluating and training.

Open Mars business in Baltic States. Establish all product groups (chocolate, food, pet food) sales and marketing strategy and execution from scratch; create local communication platforms; select partners and negotiate the sales terms; supervise importers and distributors and train their sales and marketing people; represent the company in public. Increased the sales from 2 to 30 containers in 2 years