Fani Kondova

▪ Plan and execute marketing programs in compliance with the approved budget ▪ Fill the top of the sales funnel with new leads and nurture existing prospects to meet goals for conversion rates; ▪ Manage a diverse range of marketing programs: webcasts, videos, content syndication, email lead generation campaigns, SEM, SEO and retargeting; ▪ Manage the Sitefinity website including landing pages creation, conversion optimization; ▪ Measure marketing programs and account for budget follow-up.

▪ Worked towards achieving sustainable sales revenue increase; ▪ Worked closely with customers and resellers – providing relevant information for the product portfolio as well as licensing advice; ▪ Prepared content for the corporate website, product brochures, product listings for external websites; ▪ Organized and participated at conferences; Took part in the Telerik corporate website redesign project.

▪ Organized and executed marketing campaigns, developed implementation plans, set goals, etc.; ▪ Assisted in the development and execution of National Consumer Promotions (incl. analysis of outcomes; driving insights and presentation of results); ▪ Planned Channel Specific Programs (consolidating needs for promotion materials, tracking budgets, measuring performance); ▪ Worked closely with advertising agencies on the realization of creative concepts.

Marketing, Economics