Federico Lodolini

Co-Founder of REAL SHIT, a brand dedicated to urban farmers and awake people. In few months the project generated an amazing buzz without media investment. Cover story "Millionaire Magazine", March 2015. Best packaging of the month on "Entrepreneur Magazine", May 2014. More than 10000 cans sold in one year by Eataly, the Italian luxury food store, and by the best concept stores all over Italy.

Portas is a London Based independent agency specialized in retail and life-style brands and focused on a holistic and integrated approach to the communication. Iʼve led projects from brief to the delivery in collaboration with the wider team across existing clients and for new business opportunities. Clients: Clarks UK & Global, Pembroke Real Estate, Save The Children, Mercedes Benz, Goldsmiths Jewellers.

Strategic planner freelance working on qualitative research and consumer insight analysis for the Italian market. Part of the Captology team.

Iʼve worked both on digital projects and traditional ATL campaigns always pushing the agency vision into an integrated and media neutral approach. I worked collaboratively with clients to identify and frame the business problem/challenge. I improved and owned the quality and singularity of briefs, working closely with the creative teams to deliver unique integrated campaigns.

As a freelance global scout I worked to find emerging ideas and trends regarding innovation, retail, communication, technology, advertising, social media platforms, and any other source of inspiration. I took part to the “FUTURE OF WORK”, “FUTURE OF RETAIL” reports.

Masterʼs degree in advertising and mass media.

Bachelor in Sociology.