Federico Piccolo
Angestellt, Digital Marketing Senior Consultant, Pro Web Consulting
Locarno, Schweiz
Werdegang
Berufserfahrung von Federico Piccolo
Bis heute 10 Jahre und 11 Monate, seit Juli 2013
Digital Marketing Senior Consultant
Pro Web Consulting
Integrated online lead generation projects ( B2B e B2C ) - SEO – Social Media Marketing SEO on-site analysis, SEO off-site analysis, Keyword-set analysis, online presence analysis and digital benchmark, Digital Analytics (Google Analytics, Searchmetrics, Screaming frog, Ahrefs, Sistrix, Seomoz, other). Digital marketing strategy: I take care of development and planning of web and digital strategies to generate leads. I ensure then the optimal and right project development to goals achievement.
2 Jahre und 8 Monate, Nov. 2010 - Juni 2013
Online Marketing Consultant
BusinessFinder by Interconsult Srl
My work consisted of a course of actions in business development and digital marketing consulting After some other analysis I developed a digital project to generate leads, selecting internet tools to use (Social media marketing, SEM / SEO, E-mail Marketing, re-marketing activities), defining their steps and achievements (goals-timing-budget). I deal integrated digital marketing projects. Ability to speak at all levels (Executive, Manager and Director) and Key account management.
2 Jahre und 9 Monate, Nov. 2006 - Juli 2009
Business Development and Marketing
Mediaview
Business development: I took care of market development strategies (Italy) for some multimedia products, selecting and making commercial agreements with direct and indirect sales networks. Sales-team managing (12 Persons). The costs of distribution and sales decreased by 8% Marketing: Developing strategic marketing projects such as analysis of the launch of new products, strategies of product positioning, communications projects.
3 Monate, Mai 2006 - Juli 2006
Out-bound Specialist
GEM
I took care of out-bound activity for the Italian and English markets. Contacted by telephone potential clients, setting appointments and arranged the sellers. I won 3 business awards for the highest number of leads got in a month and in a day - best performer. (UnfortunateIy was obliged to return to Italy for family problems)
3 Monate, Jan. 2006 - März 2006
Marketing & Sales
EPIPOLI SpA
t first, I was involved with the operation on a part of the customer base (about a dozen) proposing some new products. I gained a good turnover increasing. (medium price/selling 12.000-18.000) For the second half of the period, I was entrusted with the implementation and study of a project (on behalf of Lavazza) about analysis of the launch of a new coffe brand (Lavazza Carmencita) in Italy. About Carrefour have developed an analysis of effectiveness and efficiency of its distribution network.
3 Monate, Okt. 2005 - Dez. 2005
Project Leader Support
Cermes - Luigi Bocconi University
Research project – Retailers relations in Large-scale retail trade and adopted strategies. Market Analysis and Research about Retailers relations in Large-scale retail trade and adopted strategies. My position concerned information retrieval, data processing and retail relations. Final aim, Reporting that highlights differences and similarities between different competitors.
5 Monate, Nov. 2004 - März 2005
Junior Project leader (6 members team)
University of Parma
well-coordinated by Prof. Beatrice Luceri of Economics and Marketing Department - University of Parma These analysis and researches have allowed me to learn softwares (Spss) use about statistic data handling. This is a work-iter that starts from data-gathering, till data-processing. Compendium is the Cluster Analysis, tracing so, accurate customer profiles with distinctive features, predilections and behaviours, about normalities and logics in the process of purchase.
Marketing & Sales
Epipoli Spa - Marketing Relationship Group
t first, I was involved with the operation on a part of the customer base (about a dozen) proposing some new products. I gained a good turnover increasing. (medium price/selling 12.000-18.000) For the second half of the period, I was entrusted with the implementation and study of a project (on behalf of Lavazza) about analysis of the launch of a new coffe brand (Lavazza Carmencita) in Italy. About Carrefour have developed an analysis of effectiveness and efficiency of its distribution network.
Sprachen
Italienisch
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