Fernando Rosas

Effectively managed a team of 8 professionals and a budget of 50 Million Dollars consistently outperforming monthly sales goals. Product positioning (44.000 SKU’s), product launches. Interfaced with High Profile Customers, Media and Public Relations Groups, Major OEMs and over 91 dealers in a daily basis to manage relations and expectations. Selected Accomplishments: • Lead the marketing team through a turnaround. • I took over a declining department with negative growth and successfully implemented strat

Led the new Light Commercial Vehicle product launching projects by interfacing and coordinating with other departments within the company. Extensive relationship management with major OEMs, LCV Dealers and large business accounts Selected Accomplishments: • I led the process to developing accessible vehicles to wheelchairs and handicap, and also refrigerated vans. This developing contributed to Renault to be the first automobile manufacturer in Colombia that launched these types of cars.

Effectively positioned our products in the national market through the appropriate brand management, public relations and product positioning strategies. Managed a customer base of over 100 major customers, several providers and different advertising, media and public relations agencies. Selected Accomplishments: • Aggressively led a nationwide team of 4 highly professional individuals through a revenue increment of 37%through re-engineering processes, annual agreements of prices and units.

Develop an annual marketing plan for assigned products and development of strategies that allow increasing its levels of sales. Direct brand management, PR, media relations, product positioning, product launches, advertising agency relations. Selected Accomplishments: • Responsible for the launching of a new compact car that took over 12% of the market share and was considered the 3rd most popular car among 10 other cars in the national market.

I launched the accessories Line into the dealers; which resulted not only in an increase of accessories sales by 10%, but also increased new cars sales. Because the accomplishment with the new accessory line, I was promoted to Product Manager