Florian Schoen

Aufbau und Management aller Marketing und E-commerce Aktivitäten.

Gründer einer Schule für Akrobatik und Tricking Achievements und Milestones: > Entwurf einer top-rankenden Webseite von Grund auf > Entwicklung einer Growth-Hacking Strategie für ein unbekanntes Unternehmen> > Entwicklung zur führenden Quelle für qualitativen Content auf YouTube und Google (SEO) > Conversion Rate Optimization (CRO) > Zusammenarbeit mit Influencern sowie Etablierung als Micro-Influencer in der Domäne ("deutsche Akrobatik Tutorials") > Management von Angestellten und Stakeholdern

> Web Analytics, A/B Testing, Conversion Rate Optimization (CRO), Hypothesis Testing, KPI Workshops, Forecasting > Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Advertising (SEA), Display Advertising > Data-driven Content Marketing

> Analyse von Nutzerverhalten auf Webseiten > Konzeption von Dashboards und Reportings > A/B Testing und Auswertungen > Analytics Setups für Unternehmen (KPI Definition & Tracking) > Analytics Workshops > Entwicklung einer Agentur-internen Business Intelligence Lösung zur Optimierung von Ressourcen > Entwicklung von datengestützer SEO Content Strategien > SEO Website Audits > Kreation und Management von SEA Kampagnen > Kunden mit denen Ich u.a. gearbeitet habe: ebay, Beuth, LOrèal, Mars

> Analyzing user behavior for B2B and B2C clients - Driving marketing decision based on data analysis > Creating data driven content strategies optimized for search engines > SEO website audits, content and performance recommendations for B2B and B2C clients

Gaining insights in the world of startups and accelerators. Main tasks evolved around improving customer communication, interaction and branding via redesigning the website as well as packaging and instructions.

Organizing an international business event in Brussels with 3 companies for 30 selected students. I was responsible for managing the budget and calculating various financial scenarios for the event.

5 months internship as media planner. Creating, evaluating and assisting advertisement campaigns for the automotive and other industries. "Mr. Schoen [...] had an excellent rapport with the many constituents seved by our office including clients, employers, and other professional organizations. He would be an asset to any employer [...]".

> Organisation von nationalen und internationalen Sport Events ("The Big Trick") > Moderator eines nationalen Sport Event ("The Big Trick National") > Zusammenstellen von Tricking Unterrichtseinheiten sowie Unterrichtung

5 months internship where I evaluated and assisted quantitative and qualitative market studies for automotive, telephone and retail companies. "[Mr. Schoen] possesses a very good analytical-conceptual as well as pragmatic ability to judge and reason"

Marketing and Advertisement Psychology