Floris Jan Cuypers

European ecommerce platform for industrial supplies (machine parts and tools). These products are used to maintain, repair and operate facilities such as factories, machinery and offices. The company operates in multiple countries in Europe in a €100bn+ market and the team in Amsterdam is growing fast. Zamro is backed by SHV Holdings.

• General management: growth and/or transformation environments (500+ FTE) • Board advisory: strategic reorientation, international rollout, organisation scaling • Private equity: growth ventures, industry advisor, portfolio advice

Managed operations and international growth (Europe, Brazil, Latin America), including P&L and launch of new countries. European team includes country teams for France, Italy, Benelux, Switzerland and Austria. Member of the company management team, working with the founder/shareholders to scale globally and to enhance the company. Working from Amsterdam, Berlin (Group HQ) and Sao Paulo (Mobly.com.br subsidiary). Home24 is a.o. backed by Kinnevik, Rocket Internet and SHV Holdings.

Benelux marketing for core monetization product (Google AdWords) and consumer products (YouTube & Google). Branding campaigns, sales marketing, monetization, new advertiser acquisition, new product launches and strategic media & content partnerships. Sponsorships and new business development for YouTube. Worked with content partners and advertisers to establish powerful and engaging programs for key audiences through YouTube, the #1 global online video platform.

International product management & consumer marketing. Worldwide launches of new wet shaving propositions (Cool Skin) in Philips and Nivea For Men (Beiersdorf) alliance, including innovations in business model & distribution channels.

Strategy work across Europe (a.o. NL, UK, Italy, Germany, Nordics) in a variety of industries including fast moving consumer goods, consumer electronics, media and publishing.

Fluid Dynamics