Frank Feldmann

Management of the go to market in a start-up, building up a team and establish processes o Leading the sales-team (15 employees) o Development of the B2B & B2C strategy o Definition of the pricing-framework o Launch of the B2C web-shop o Prepare the Amazon – channel for rollout o Implementation of the order to cash- process

Continuous improvement of the sales-organisation and E-Commerce: -> Responsible for E-Commerce & the E-Store -> Key Account Management for online - & electro customers (e.g. Amazon) -> Coordination of online-activities and the content management -> Sales-responsibility for the machine system -> Strategic projects

Strategy development for international customer management: -> Establishing an international account-strategy -> Developing an European price / condition system -> Projects, e.g.: - Coordination of the customer-plan-process - New pricing-strategy - Concept for optimizing field sales force

Strategic and operational Brand- management incl. P&L- responsibility: -> Brand-owner for Choco Crossies & Choclait Chips -> Conception, development, execution and tracking of national promotion- & POP-activities -> Implementation of I/R-projects (e.g. for the brand After Eight) -> Briefing of GFK/IRI and steering of market research projects -> Coordination of E-commerce and digital-projects -> Sales-, market-share- & budget-planning -> Leading the business team „Nestlé Snacking-Range“

Customers Markant-HQ and PHD-Group: -> Leading annual negotiations and implementing the marketing plan -> Sales-target & budget- responsibility -> Planning and steering of the merchandising-activities -> Coordination-role within Nestlé Deutschland AG for the PHD-Group -> Member of the business team „Nescafé“ -> Projects (e.g. optimizing the preparation of annual negotiations)

In charge for the European promotion-business with Lidl: -> Alignment of promotion-concepts with the European Nestlé markets (26 countries / all Nestlé-brands) -> Single point of contact for Lidl concerning cross-country promotion topics -> Development of international customer strategies -> Creating a global discounter best-practise-guide (Leading a Workshop in Vevey/Switzerland)

Development of sales-strategies for the channel restaurants and cash&carry: -> Coordination and implementation of the marketing-mix -> Presentation of the marketing-plan to the customers and the field-sales-force -> Steering media-investments and innovations / renovations (POS-materials, advertisements, direct-mailings, sales-folder, events)

Leading strategic marketing, sales force and expansion Germany: -> National responsibility for customer management (1.4 Mio. customers) -> Steering of field sales force and dialog-marketing (250 employees) -> Key-Account-Management -> Planning, coordinating and tracking of CRM (via E-Mail, direct-mail, telemarketing and field-sales-force)

-> Conception and Implementation of loyalty -programmes -> Development and analysis of customer-reports -> Market-research

-> Leadership in different sales-departments -> Projects (e.g. Leading annual inventory, ABC-analysis, revision of portfolio, introducing of new sales-concepts)

- final grade: 2.0 - Bachelor´s thesis: „Self-Scanning at POP - satisfaction analysis“, final-grade:1.7 - Major subjects: Marketing and retail management - Trainings: Leadership, moderation/ presentation, rhetoric, conference technique, studying technique