Franziska Rosario

International sales/ Business Development & Brand Building

Verantwortlicch für das Verbrauchermarketing aller Marken von Harmon Kardon. Webentwicklung, Kampagnen und Planung für neue JBL Produkte.

International export & Business development

Jan 2004 – Jun 2007 Coffee & Tea Division (2.4 € bn). Initiator & project manager Café Switch – key international product innovation, launched in UK. Managing multifunctional team. Research, business case development, co-packing agreements communication. Dec 2000- Dec 2003 : Int.Core Line Management – SLDE nr. 3 coffee player. finding synergies between markets, cost reduction, Main tasks: international branding, New Product Development & consumer insights, Knowledge Management, Advertising, e-marketing

3 Positions: Belgium: May 2000- Nov 2000 (500 € mn) Team: 7 FTE. Strategy, business planning, project management, pricing, market research, communication strategy & CAPEX. Jan 1998- Apr 2000 Senior Product Manager Soft Side design new products, market analysis, development of key account specials. Feb 1995- Dec 1997 Germany Area Manager Bayern & BW + 200 retail accounts (all levels incl. KAM). POS & promotion activities. Training, budget management, participation in trade fairs.

International 4 year University degree iwith qualifications from Germany and the UK. Including 2 x 6 month Internships (CH & UK)