Gaia Armellin

Backbase provides digital customer-first banking experiences that empower financial institutions, their employees, and their customers. • Consulting on full lifecycle product implementation across Backbase products in fully Agile teams. Building strong relationships with complementary disciplines and evangelizing UX best practices • Overseeing team methods, practices, and tools worldwide w/ continuous focus on improving efficiency and inclusion • Recruiting, onboarding, and managing UX & UI Design talents

• Coaching: mentoring starting-off and experienced professionals. Topics: UX and design thinking, high-converting portfolio, CV+cover letter creation, personal branding, communication strategy incl. social media, job-hunting strategy, interview preparation, career development, personal growth. • Design: Concepts, user research, UX and service design, art direction, social media • Consulting: Brand creation, communication strategy, business development online/offline, pro-bono work for social enterprises

Revive is an exclusive knowledge-sharing community of tech professionals in Product, Data, Engineering, and Design. • Design & Career mentor and coach Topics: UX and design thinking, high-converting portfolio creation, CV+cover letter creation, personal branding, communication strategy incl. social media, job-hunting strategy, interview preparation, career development, personal growth. • Host of meetups about design, process, and empowerment • Consultancy on business + branding strategy and development

By industrializing digital business communications, Funct delivers web-based solutions and professional services for the digital world to clients worldwide. Key Responsibilities: • UX: storytelling, UX design, production, creation of customized Tumult Hype interactive graphics for the clients' websites • Client Management: Client teams training on how autonomously develop correct UX for their future projects. Clients: - One of the Top 3 global management consulting firms.

DAC's Makeright works with jails in UK and India. It aims to break the cycle of repeat offending by equipping inmates with professional skills to help them find employment on release. • Mentorship @ HMP Thameside penitentiary, London: mentorship of inmates about design thinking skills, co-design of anti-theft bags • Co-Design + Business Dev @ Central Saint Martins College, London: Prison program co-design, Makeright Academy & SociallyMadeInItaly strategy & communication, local & international scaling-up

- Providing concepts, strategy, art-direction and design execution mainly for winning pitches like Ouzo12 and Kinder Schokolade - Providing concepts, art-direction and designs for daily executions for Goldwell, Cinzano Asti, Toblerone, Geramont, Milka, Faber Castell - Managing art-direction and design of the Ouzo 12 Deutschland Facebook page - Supporting the strategy team in competitor analysis and daily tasks

Umbrella is a full-service production company. As art-director, my responsibility is the strategic and creative development of the projects I am assigned to, plus art-directing pre and post-production processes of those projects.

At Piece of Cake, my duties were creating the art-direction for the next Jagermeister Norway print campaign, plus leading the initial stages of pre-production.

Experience with campaign launches for RSA Insurance, both for the Rugby 7 Campaign and the "Sms for a Quote" campaign. The "Sms for a Quote" campaign achieved results as the #1 fully interactive print-ad, and won the Effie Award MENA 2013. Provided concepts and executions for produced integrated campaigns and single executions for IBM, Fanta, Sprite, Volvo, British Airways, Philips. Provided concepts and execution for business pitches and pro-active ideas for regional and international clients.

Provided concepts and executions for integrated and digital campaigns or single executions and designs for KFC, Milk, Motorola Driod Razr Maxx, Canine&CarryOuts, MilkBone, Kmart, Oreo, Draftfcb HR. I also worked on other digital projects for R/GA and Digitas.

Provided concepts, website designs and executions for the FAW-VW Golf GTI "Out of this World - Intergalactic Grand Prix" campaign launch in China (April 2013). Provided concepts for integrated campaigns and one-offs for FAW-VW Sagitar and Passat; Jaguar; Fiji Tourism; "Looper", upcoming movie starring Bruce Willis and Joseph Gordon-Levitt.