Gemma Comabella Noguero

-> Image Budget forecast, analysis, plan and saving alternative suggestions -> Plan, manage and coordinate creative department capacity and resources for the international mobile devices roll out (Ios, Android, iPad, WinPhone, WinTablet) --> Develop 360ª new processes across marketing departments to increase workflows effectiveness and efficiency – including needs analysis, quality assurance, harmonization and automation

-> Planning and execution of Zalando’s entry into the Spanish online retail market -> Plan the marketing strategy on a seasonal bases for online and offline in line with the business objectives -> Coordinate the execution of the campaign plan across all marketing channels (SEM, SEO, onsite, display, CRM, social media, affiliate, UX, offline) as well as impact measure and corrective actions implementation (tool developed received internal award and was roll out in all markets) -> Team coordination

- Analysis of historical data and objective planning, as well as creation and development of promotional and presentation material for the PUREOLOGY 2012 re-pack - Strategic repositioning and implementation of the European pilot marketing plan for INTRA FORCE AMINEXIL (Redken) - Creation and development of COLORIST (Pureology) and CHEMISTRY (Redken) promotion re-launch - Sales forecast 2011-1012 using Futur Master software - Material requirement planning, delivery and evaluation of weekly promos

- Advertising slogans creation. - Greeks main headquarters representative in Spain for planning brand new product releases. - Window dressing at official retail stores and “El Corte Inglés” Stores (Product display planner, exhibitors, PLV and Glorifiers). - Direct contact with Graphics design department and printing. Timing Management and Budget negotiation. - Head of cut budget and advertising savings and Web statistics report administrator.

ERASMUS

Majors in Marketing and Corporate Governance.