Gianina Ursu

As ASM, my main purpose was to deliver results: Sales, Sales Force and Leadership development targets set for the assigned Region -Managed the work of the assigned region by implementation of business processes according to the agreed standards -Trained and motivated sales structures in the assigned region and ensured the flow of information between the consultants and company headquarters. -Participated in planning, execution and implementation of national conferences

- Managed and coordinated marketing and PR activities by developing, implementing and executing strategic marketing plans, marketing campaigns, public relations and communication for the theatre as well as for the Festival of Theatre -Proposed new perspectives on how to approach new markets and delivered new techniques of promotion and advertising -Managed the relationship with local media and created an improved image by new ways of approaching public messages in a friendly, public-oriented way of PR

-Responsible for leading and developing Yves Rocher's sales community In Suceava county -Recruited and trained sales leaders and sales coordinators for reaching sales quotas and indicators for Suceava -Responsible for implementing locally the national marketing and sales strategy, promotions and customised campaigns -Planned and organized brand events locally, together with sales leaders and future prospects -Trained, coached and motivated sales team

Royal Bank of Canada is one of Canada's biggest banks and provides personal and commercial banking, wealth management, insurance and investor services. It serves 16 million clients worldwide -Served RBC clients by carrying out transaction, solving problems and offering solutions to their inquiries as well as communicating and maintaining a consistent image of the RBC brand -Spotted sales opportunities, collaborated with Account Managers/Financial Managers to close the sale and do the required follow up

-Analysed and recommended best marketing campaigns and best strategies for increasing sales volume in accordance with company’s policies and sales strategies - Designed and provided strategic plan for decision makers to be implemented for achieving desired results and sales targets -Created new sales pitch and implemented new ways of marketing company’s services in order to be differentiated from competitors

• Developed company’s customer base in British Columbia through opening new accounts and supporting sales events like trade shows, seminars or business networking • Developed a business development strategy through a focus on relationship building and quality networking in the local business environment • Provided data, brand developments and marketing initiatives to the company sales team • Increased the number of sales opportunities by developing a base of prospect sales leads

-Developed company’s customer base in British Columbia through proposing new marketing campaigns for increasing sales and opening new accounts; supported sales events like trade shows, seminars or business networking -Developed a business development strategy through a focus on relationship building and quality networking in the local business environment -Increased the number of sales opportunities by developing a base of prospect sales leads

-Reporting to a Management PhD professor, conducted a research project on business analysis and business strategy for a not-for-profit organization specialized in business services for entrepreneurs -Conducted research utilizing diverse sources of information; collected, recorded, analyzed, evaluated facts and prepared a report with recommendations on new business strategies

• Managed sales teams and enhanced business growth by 20% through implementing sales and marketing strategies and analyzing trends and results • Managed the execution of promotions in sales channels and constantly evaluated and monitored ongoing marketing/sales promotions, new products/services launches and regional initiatives for gaining market share for Vodafone

International Business

Business Administration International Business Organizational Performance