Gökhan Balaban

Creating a customer journey is a blend of four elements: statistics, strategy, content and technology. Communication starts with a message. Sometimes it is a simple ‘hello’, rather than a complicated context. However, taking the relationship to the next step is harder than we assume. Life is about relationship and communication: We should observe these relationships and develop strategies to evolve our brand. If you are interested in designing a customer journey, starting from a simple hello to the complicated messages and offerings, I am ready to take the challenge to build a strong strategy blending user experience, engaging interfaces and meaningful messages using the principles of AIDA*.