Gökhan Özkan

• Managed all aspects of online marketing including strategic planning, marketing communications, community communication, brand management and public relations • Reported directly to Marketing and Business Development Manager • Contribuited to setting up the online marketing strategy of global webpage (www.lookinad.com) • Implemented SEO to the websites • Innovative ideas; marketing over Wi-Fi, promotion with points, permission marketing with print media, cinema, digital television platform …

• Capitalized on communication gap between tutors and students by setting up a communication portal • Reserved special areas to tutors specialized in different disciplines • Enabled the tutors to exhibit their ability in instant question-answer area • Gained approximately 4000 members in 4 years • A successful portal in its field in Turkey in terms of design, number of members, easy use

• Contributed to the conceptualization of periodical campaigns • Designed and prepared many product guides and brochures • Reported the marketing activities and efforts of the national and international rivals in Turkey as well as abroad • Suggested several innovative ideas such as; Entertainment Factor, Tech Vending Machine, Long Tail products, Color and Guerilla Marketing, Flyer Machine, Advertising with Wireless, Technology Room concept, Teknosa portal, Storing products with RFID tech., Mail-in Rebate

• Analyzed and interpreted the market information on sales volume and advertising from AC-Nielsen weekly • Followed up the process of brand awareness research conducted by a market research firm • Prepared an innovative product feasibility report on “Cooking(Butter) Spray” imitating the samples from USA • Contributed to brainstorming sessions such as frozen tea, the chain of Deren Cafe (tea with samovar), squeezable glass, show your love with a cup of tea, feel tea with your four senses, WOMM

• Organized “Young Talent Recruitment Process” which is chosen 50 employees among 10000 candidates • Coordinated the interaction of more than 300 candidates and 30 HR professionals during the recruitment process • Executed the group case studies and in person interviews • Visited many departments and examined their work flow • Suggested several ideas such as; Sabancı–Youth Meeting Project, Case Study, Marketing of Sabancı Brand to students …

• Organized an outdoor event called Street Design Week in the streets of Nişantaşı • Arranged big sponsors such as Vitra, Ege Seramik, Alfa Romeo, … • Managed PR activities of different companies

• Awarded scholarship from a group of Turkish companies • Set up and successfully ran WRF atmospheric model using the data of Georgia, 2005 • Attended courses interrelated with my project and extra ones like Business Environment • Spearheaded a team in my department in order to implement WRF modeling though gradually adaptation in the world, a model first time used in Turkey with my final project

• Successfully ran Hysplit 4 atmospheric model • Applied the backward trajectory on the model for 24, 48, 72 hours by data of Istanbul, 2001 • Formed graphs of trajectories and rose diagrams