Grzegorz Lewsza

Managing Growth: Marketing, Business development and growth hacking.

I'm responsible for building and executing marketing strategy, as well as establishing and managing processes.

Freelance Marketing Manager and Marketing Project Manager. Running marketing projects, and developing multichannel marketing strategies and execution plans for diverse clients (IT, Logistics, E-commerce, Healthcare). Planning and delivering e-mail campaigns for various clients including designing, coding and sending. Running consultations, planning and managing Google Adwords campaigns. Creating marketing materials, copywriting.

Managing and developing E-mail Marketing channel: planning, copywriting, supervising efficient campaign execution, optimizing campaigns. Delivering user activation campaign that activated 20% of them. Creating and executing social media and content marketing strategy. Result: increasing avg. post engagement on FB by 4%. Moreover, developing improvements that increased rate of clients coming from recommendations by 22%. Designed marketing automation plan. Managing graphic designer and web developer

Managing complex e-commerce project from the scratch. Including market and competitors research before the project and set up of strategy, metrics, KPIs. Designing and implementing traffic and customer acquisition strategies for all channels (paid search, display, social media). Growing and managing e-mail marketing channel. Business Development. Running SEM/SEA and social ads campaigns. Coordinating Public Relations and & cooperation with bloggers. Link building and SEO optimization.

Working as a one-man marketing army. Managing email marketing from A to Z. Building Inbound Marketing strategy and implementing it: preparing case studies, organizing webinars, writing articles and press releases, co-organizing events. Developing campaigns that fasten the sales cycle, lowered the workload for Account Execs and helped in lead tracking. Creating and executing SMM strategy that brought +60% followers YOY. Designing and delivering marketing materials. Implementing marketing automation.

Creating brand architecture and product marketing strategy for 6 new products and its execution, acquiring 1000 organic leads within 3 months. Building custom WordPress theme, customizing 7 WordPress websites and managing them (coding, running SEO activities and optimization, widgets). Managing and coordinating work of a remote team (10 people). Brand Management and Public Relations on national level. Designing and creating all marketing materials – for web & print.

Graphics design for different projects – posters, business cards, leaflets, invitations, logos. Creating Flash animations, videos and banners. Building simple websites.

Digital Signal Processing