Guillaume Gélis

Inhaber, Chief Executive Officer (CEO), Ekila

Paris, Frankreich

Fähigkeiten und Kenntnisse

Digital
Digital marketing
Digital strategy
Sales Management
Marketing & Sales
Go-to-market strategy
Performance marketing
Management
Change Management
Leadership
Digital transformation
E-Commerce
Business Consulting
Growth Strategy
Affiliate marketing
Project management
New Business Development
Global strategy
Software as a Service (SaaS)
Media Buying and Planning
Business Development
Online Marketing
Strategic planning

Werdegang

Berufserfahrung von Guillaume Gélis

  • Bis heute 5 Jahre und 8 Monate, seit Sep. 2018

    Chief Executive Officer (CEO)

    Ekila

    Ekila is a Boutique Advisory company spanning from strategic blueprint definition down to hands-on support for our clients. We help companies understanding the stakes of a digitalized world and grab new opportunites to grow the toplines figures. Our services includes expertise in Data, CRM, Digital Marketing and International roll-out. We are driven by passion about the digital revolution, knowledge transmission and ultimately making you fully autonomous in your digital journey.

  • 8 Jahre und 1 Monat, Jan. 2010 - Jan. 2018

    Managing Director / Geschäftsführer

    AWIN France

    Awin is the leading global company for Digital Performance Marketing (600+ M€ revenues, 1100+ employees, 14 countries) owned by Axel Springer media group. Our SaaS cloud-based platform gives access to various types of targeted audience resulting in proven sales and lead generation uplifts. As Managing Director of the french territory, my role consists of holding the P&L and maintain profitable growth, coordinate with HQ & Global teams, and facilitating the operations whilst supporting the sale effort.

  • 2 Jahre, Jan. 2016 - Dez. 2017

    President of the Board of Directors

    Council for Performance Advertising

    CPA is the french association of reference for Performance Marketing. As an independant body, our role is to promote the industry by releasing regularly unique content for the market and bring more awareness on value propositions. Various workgroups composing the CPA (Email, Affiliate Marketing, Leads and comparison, Incentives, Search, Adtech & Martech, Legal, Training and competences) work on making Performance Marketing easier and safer for advertisers by setting compelling industry standards.

  • 3 Jahre, März 2013 - Feb. 2016

    Co-founder / Member of the Board

    Nuit des Rois

    Initiator of the most prominent and glamorous black-tie party and award ceremony in the French digital scene - First edition attracted more than 150 top executive digital decision makers and has been recognized as the "best event of the year".

  • 1 Jahr, Jan. 2009 - Dez. 2009

    General Manager

    zanox France

    zanox is a leading company in Affiliate Marketing fueling incremental revenues to merchants and advertisers. Through Saas award-winning platform, zanox connects a vast and diverse range of publishers to generate sales (Retail, Travel, Telco) or leads (Finance, Automotive). Operations in 35 countries arond the globe. * Grow revenues and profitability * Strategic Planning * Sales and Operations * Sales Strategy

  • 1 Jahr und 3 Monate, Okt. 2007 - Dez. 2008

    Head of Customer Success / Director of Operations

    zanox France

    • Manage, coach and engage with a team of 17 people - 3 Team leaders direct reports • Develop sales plans to achieve quantitative and qualitative company goals • Oversee account management activity (160 clients) • Grow the business by ensuring client satisfaction • Coordinate and align with Global teams Client portfolio : Voyages-sncf, Unilever, La Redoute, VertBaudet, Fnac Eveil& Jeux, Rue du Commerce, Cofidis, Castorama, ING Direct, Pampers...

  • 3 Jahre und 4 Monate, Juni 2004 - Sep. 2007

    Senior Business Developer

    zanox France

    • develop sales and company portofolio direct sales (Voyages-sncf, MSN, Hachette, AOL, Singapore Airlines, Look Voyages,...) and agency channel (Mindshare, MPG, Nextedia, Carat, FullSix, Mediaedge:cia...) • Set partnerships with strategic publishers • promote new products and company : business exhibitions, conferences,... • project management : product owner on First-Coffee affiliate platform. Definition of needs (market, publishers, new trends) and product priority. Constant work with engineer team.

  • 5 Jahre und 5 Monate, Jan. 1999 - Mai 2004

    Co-founder / VP Sales

    CVFM

    Start-up CVFM deeply influenced the emerging Search Engine Marketing (SEO, SEM) industry by pioneering innovative solutions. Specialized in B2B Enterprise sales segment. Achievements • Sales Manager : recruit, train and coach the sales team. Setup of sales strategy and roll-out of implementation plans. • Leadership by example : management of my own pipeline and closing on strategic sales (Natexis Banque Populaire, Skyteam, Martell, Ateac,...)

Sprachen

  • Französisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

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