Heiko Trimpel

• Global management and further development of the brand architecture of the DAW Group (third largest manufacturer of architectural coatings in Europe) and the rollout of international brand platforms, especially for the core brands Caparol (B2B) and Alpina Paints (B2C). • Responsible for International Brand Management, Digital Marketing, Customer Insights & Market Research, Corporate Communication (internal communication & PR) and Employer Branding. • 2022/23 relaunch of Caparol in 19 countries.

• Interface between headquarters and country organizations (core markets D, AT, CH, F, IT, SE, RU, PL) for marketing, product portfolio and country strategies. Organization of the annual Region Strategy Meetings. • Development of the corporate identity and support of the owner in the initial formulation of the corporate strategy of the DAW Group. • Founding member of the association "Qualitäts-gedämmt e.V." with launch of the industry campaign "dämmen lohnt sich" with testimonial Ulrich Wickert.

Overall responsibility for all marketing, media and PR activities of the Alpina brand. • Successive relaunch of all product ranges (product recipes, product range architecture, pricing, packaging, PoS presentation, promotions). • Development and launch of a new 360 degree campaign for the lead product Alpinaweiß with a significant increase in market share. • Launch of the "Farbrezepte" product line in cooperation with Tim Mälzer with a significant increase in market share in the "Ready Mixed" segment.

• Cross-brand responsibility for all consumer promotions. • Launched CokeFridge, the largest FMCG loyalty program in Germany (over 1 million registered users, 1.4 billion packs annually). • Pan-Europen cooperation "Coke+iTunes". • Coca-Cola Christmas Tour with 700,000 visitors and 270 million PR contacts. • Overall responsibility for all FIFA World Cup 2006 promotions for Coke in Germany. • Selection and management of more than 10 agencies (classic, online, mobile, media, event, fulfillment, PR).

• Strategic and operational management of the brands "kinder chocolate", "kinder surprise" and "duplo". • Launch of new licensed series for the kinder surprise toy range incl. "Star Wars" and "Lord of the Rings". • Collaborated in the pan-European launch of an additional digital surprise via an access code and online gaming platform.